To stave off competition, Facebook lends Instagram its sales operation, offering access to more than 3 million advertisers, ad tech, relevance algorithms, spam-fighting tools and, perhaps most helpful, unparalleled user data (on interests, gender, location, occupation and more). For marketers, extending Facebook ad campaigns to Instagram is seamless–98 of the top 100 spenders on Facebook are on Instagram, too.
http://www.forbes.com/sites/kathleenchaykowski/2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-cover-story/#658e0858278f
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