For Emerging Designers, Celebrity Sells
January 26, 2014
As celebrity dressing becomes a global media channel in its own right, BoF reports on how emerging designers are growing their brands on the backs of the biggest stars.
As celebrity dressing becomes a global media channel in its own right, BoF reports on how emerging designers are growing their brands on the backs of the biggest stars.
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Top-tier celebrity stylists like Petra Flannery, Elizabeth Saltzman,
Leith Clark and Mel Ottenberg are the gatekeepers who can break and
build brands, simply by guiding their clients towards a certain garment.
But catching a stylist’s eye is no simple task.
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To me, it is always looking forward to find something new and cool that
other people haven’t worn yet,” said Mel Ottenberg, fashion director of
032c and Rihanna’s stylist.
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Rihanna, or "BadGirlRiRi," as she is known on Instagram, has attracted over 11 million followers on the platform.
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