NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records

NBC’s reported goal is to surpass records set in 2012 for audience (217 million U.S. viewers) and revenue ($1.2 billion).

http://awfulannouncing.com/2016/nbc-to-roll-out-massive-marketing-campaign-for-rio-olympics-in-pursuit-of-tv-viewership-records.html