A whole industry has blossomed around Google that provides analytic tools, A/B testing capabilities and strategic know-how for companies looking to win those top organic spots for key search terms. Notably, Google itself provides tons of analytic information on search in general, via their AdWords interface, which is key to playing the organic SEO game.
The same types of tools will begin to emerge for ecommerce SEO.
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There are already some early players investing in both the product side of things (Clavis, One Click Retail) as well as consultancies focusing on overall optimization strategy for brands and retailers (Content26, Accenture).
http://www.mediapost.com/publications/article/284144/
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