Airbnb’s New Magazine and the Evolution of Old-School Content Marketing

The premier issue has 28 pages of editorial content, and is entirely devoted to Los Angeles, the host city of the Airbnb Open. Content includes “how to navigate LA,” profiles of Airbnb Superhosts, spotlights on select LA neighborhoods, and profiles of Airbnb Trips (tours and activities) in the city. There are only three advertisements: each from Airbnb Open partners (Delta Air Lines, the film La La Land, and American Express).
https://skift.com/2016/11/20/airbnbs-new-magazine-and-the-evolution-of-old-school-content-marketing/