Snap’s IPO will be the largest in years

WHEN Snapchat first became popular in 2013, many thought the messaging app would disappear almost as quickly as its vanishing messages. Instead, it has become one of the most intriguing internet firms to emerge in years. 

http://www.economist.com/news/business/21716070-app-company-has-pioneered-distinctive-vision-internet-snaps-ipo-will-be-largest