The one bit of news was that Sandberg said Facebook now has 4 million advertisers, up from 3 million in March.
http://blogs.barrons.com/techtraderdaily/2016/09/27/facebook-hits-4m-advertisers-says-sandberg-defends-ad-metrics/
fredag 30 september 2016
Shazam is finally profitable after a billion downloads
Shazam, the mobile and desktop app that acts as a digital ear and song
identifier, crossed the 1 billion download mark recently, according to a
report from Billboard on Thursday.
--
Shazam’s CEO told the Wall Street Journal that the company is still sending 1 million clicks daily to streaming services like Spotify, Apple Music and others who do pay it for the traffic and conversions when they make a purchase. But advertising revenue now is greater for Shazam than other sources.
https://techcrunch.com/2016/09/29/shazam-is-finally-profitable-after-a-billion-downloads/
--
Shazam’s CEO told the Wall Street Journal that the company is still sending 1 million clicks daily to streaming services like Spotify, Apple Music and others who do pay it for the traffic and conversions when they make a purchase. But advertising revenue now is greater for Shazam than other sources.
https://techcrunch.com/2016/09/29/shazam-is-finally-profitable-after-a-billion-downloads/
Nu börjar striden om Stockholms gator
Stockholms stad har ändrat sig och tillåter numera rörliga annonsytor
utomhus. Formatet är ovanligt i Europa men finns bland annat i London
och USA. De nya förutsättningarna i Sverige glädjer både JCDecaux och
Clear Channel som nu storsatsar på det nya formatet.
--
JCDecaux säljer olika tidsblock som riktas till olika kundgrupper.
Prisblocken har olika prisnivåer baserat på vilka kundgrupper som rör
sig på stan vid olika tillfällen. Hälften av tiden är vikt åt Stockholms
Stad för att de ska informera om till exempel trafikläget eller ge
samhällsinformation. Mellan klockan 01 och 05 är skärmarna släckta.
Doesn’t ad up
In America an investigation backed by the ANA found that agencies were
buying ad space and reselling it to clients at markups of up to 90%.
Some agencies were also collecting undisclosed rebates from media firms
for buying ad space.
http://www.economist.com/news/business/21707951-advertising-industrys-trust-problem-doesnt-ad-up
http://www.economist.com/news/business/21707951-advertising-industrys-trust-problem-doesnt-ad-up
torsdag 29 september 2016
Viewability Blurs The Picture In Ad Campaign Measurement
Amid calls for more stringent standards, the industry has embraced a tougher performance metric—the viewable cost-per-thousand impressions (vCPM) model—wherein marketers only pay for ads that are considered viewable.
--
The viewability of non-standard ad units—which include videos, home-page takeovers, and content-rich native ads—cannot be accurately determined using the current viewability standard. This is because the basis of the standard is pixels in relation to screen size, meaning it is most effective for non-expandable formats that fit within the confines of the page—such as standard display ads.
http://www.cmo.com/features/articles/2016/9/23/viewability-blurs-the-picture-in-ad-campaign-measurement.html#gs.vkMZbmc
--
The viewability of non-standard ad units—which include videos, home-page takeovers, and content-rich native ads—cannot be accurately determined using the current viewability standard. This is because the basis of the standard is pixels in relation to screen size, meaning it is most effective for non-expandable formats that fit within the confines of the page—such as standard display ads.
http://www.cmo.com/features/articles/2016/9/23/viewability-blurs-the-picture-in-ad-campaign-measurement.html#gs.vkMZbmc
b8ta, a physical store for tech gadgets, raises $7 million Series A round
b8ta, the retail store that sells trendy tech gadgets, recently raised a
$7 million Series A round led by TriplePoint Capital with participation
from Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures.
--
--
Some of the most popular products include Wi-Fi router Eero, smart locks by August and Dash Robotics‘ DIY robots.
onsdag 28 september 2016
Ikea focuses on click-and-collect locations
Ikea said Tuesday
it has opened more click-and-collect locations in fiscal 2016 than
traditional stores, a shift from its longstanding emphasis on huge
warehouse-like locations. While Ikea opened 12 new stores in fiscal
2016, it opened 19 “Pick up and Order” centers in the same timeframe.
--
The world’s largest furniture retailer said the centrally-located click-and-collect centers span an average size of 20,000 square feet. Customers can pick up online orders and also purchase a limited number of products they hadn’t ordered.
--
Parent Ikea Group Tuesday reported a 30% increase in e-commerce sales during fiscal 2016, Reuters reports. Total sales were $37.6 billion
http://www.retaildive.com/news/ikea-focuses-on-click-and-collect-locations/426177/
--
The world’s largest furniture retailer said the centrally-located click-and-collect centers span an average size of 20,000 square feet. Customers can pick up online orders and also purchase a limited number of products they hadn’t ordered.
--
Parent Ikea Group Tuesday reported a 30% increase in e-commerce sales during fiscal 2016, Reuters reports. Total sales were $37.6 billion
http://www.retaildive.com/news/ikea-focuses-on-click-and-collect-locations/426177/
Content marketing is up 300%, but only 5% of it matters
Announced at AdWeek in New York today, Beckon
— the marketing performance data platform — has analyzed over $16
billion in omnichannel marketing spend and performance data to better
understand what works, what doesn’t, and where to invest your budget.
--
“We found that a very small fraction of branded content — just 5 percent
of it — accounts for 90 percent of engagement. The other 95 percent of a
brand’s content typically has single digital views and likes.”
Major labels sue YouTube ripping site
The world's biggest record labels are suing a website that allows users to download the audio from YouTube videos.
Universal,
Sony, Warner Bros and other labels launched legal action against the
German operator of YouTube-mp3.org in a federal court in Los Angeles.They are seeking damages from the company and its owner that include $150,000 (£115,000) for every alleged instance of piracy.
--
"Stream ripping has become a major threat to the music industry, functioning as an unlawful substitute for the purchase of recorded music and the purchase of subscriptions to authorised streaming services," the labels said.
http://www.bbc.com/news/entertainment-arts-37482570
http://www.youtube-mp3.org/
Skatteverket jagar Airbnb-värdar
”Skatteverket har uppmärksammat att du hyrt ut din privatbostad på (...)
under inkomstår 2014 och 2015 via förmedlingstjänsten Airbnb. I din
inkomstdeklaration för 2015 har du inte lämnat någon redovisning
gällande uthyrning.”
--
Det är budskapet i det brev som nyligen landat hos många av de svenskar som hyrt ut sin lägenhet via den populära uthyrningstjänsten Airbnb.
--
I dag är det tillåtet att tjäna upp till 40 000 kronor årligen på
att hyra ut sin privatbostad utan att betala skatt. Tjänar du mer ska
detta redovisas som inkomst av kapital, något som många uthyrare i dag
inte gör.
--
Antalet svenska bostäder som hyrs ut via Airbnb har ökat kraftigt.Från närmare 8 000 svenska bostäder i maj i fjol hade antalet växt till 13 000 i juli i år, enligt statistik från Airbnb.
http://digital.di.se/artikel/skatteverket-jagar-airbnb-vardar
Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech
Aug. 26, 2016
The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key.
--
Advertising technology took off on the promise to automate the buying and targeting of ads across the web. Such companies have typically relied on “media-based” business models, whereby they collect revenue based on the volume of advertising they purchase and place on behalf of clients. They often sell to third parties in the ad ecosystem like marketers’ ad agencies, as opposed to the marketers themselves.
By contrast, many marketing tech companies have instead focused on selling software on a subscription basis, often directly to marketers. The recurring and relatively predictable software-as-a-service revenue model is often more attractive to investors because it’s less exposed to fluctuations in ad spending and other market dynamics.
--
“Software is just a better business,” said Jerry Neumann, an early-stage venture capitalist who has invested in advertising and marketing technology companies including Percolate, the Trade Desk and Yieldbot. “In ad tech you’re often an intermediary. Buyers use 20 different suppliers and test them all, which is why nobody could really get a foothold.”
--
Terry Kawaja, chief executive of LUMA Partners, which has offered strategic advice to numerous advertising and marketing-related technology companies, said there’s a wider pool of potential buyers for marketing technology companies than for advertising technology ones. That makes them more attractive to venture capitalists.
http://www.wsj.com/articles/why-venture-capitalists-are-betting-on-marketing-tech-over-ad-tech-1472202000
The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key.
--
Advertising technology took off on the promise to automate the buying and targeting of ads across the web. Such companies have typically relied on “media-based” business models, whereby they collect revenue based on the volume of advertising they purchase and place on behalf of clients. They often sell to third parties in the ad ecosystem like marketers’ ad agencies, as opposed to the marketers themselves.
By contrast, many marketing tech companies have instead focused on selling software on a subscription basis, often directly to marketers. The recurring and relatively predictable software-as-a-service revenue model is often more attractive to investors because it’s less exposed to fluctuations in ad spending and other market dynamics.
--
“Software is just a better business,” said Jerry Neumann, an early-stage venture capitalist who has invested in advertising and marketing technology companies including Percolate, the Trade Desk and Yieldbot. “In ad tech you’re often an intermediary. Buyers use 20 different suppliers and test them all, which is why nobody could really get a foothold.”
--
Terry Kawaja, chief executive of LUMA Partners, which has offered strategic advice to numerous advertising and marketing-related technology companies, said there’s a wider pool of potential buyers for marketing technology companies than for advertising technology ones. That makes them more attractive to venture capitalists.
http://www.wsj.com/articles/why-venture-capitalists-are-betting-on-marketing-tech-over-ad-tech-1472202000
tisdag 27 september 2016
Widely Cited Ad Blocking Study Finding $21.8 Billion Loss Is Incorrect
Sept. 6, 2015
Supply and demand were purposefully overlooked, leading to larger number.
--
In recent weeks, multiple news outlets — including The New York Times, Fortune, and The Wall Street Journal — published stories based on a study that claimed publishers will lose $21.8 billion dollars this year due to ad blocking.
--
The study — conducted by Pagefair, a company that makes money by helping publishers show ads to people with ad blockers, and Adobe — contains a fundamental methodology error that undermines its conclusions.
Specifically, the study ignored the law of supply and demand. To get to the $21.8 billion dollar figure, it assumed that the blocked ads, if added to the overall pool of ad inventory, would command the same rates as those in a market without them. But in a real world situation, if ad blocking went away, the market would flood with an increased supply of ad inventory, dropping rates for all ads and leading to a much smaller loss figure than $21.8 billion.
--
A word about ad blocking: the term may be a bit of a misnomer. The technology doesn’t “block” existing ads but rather prevents them from ever being served. Advertisers pay for ads when they show up on a web page (called an impression) after being served. So when an ad is “blocked,” the advertiser doesn’t waste any money, but rather doesn’t spend it. This cash remains available to spend on a smaller pool of inventory.
https://www.buzzfeed.com/alexkantrowitz/widely-cited-ad-blocking-study-finding-218-billion-loss-is-i?utm_term=.dc7NZGRR1O#.myXapOMMXo
Supply and demand were purposefully overlooked, leading to larger number.
--
In recent weeks, multiple news outlets — including The New York Times, Fortune, and The Wall Street Journal — published stories based on a study that claimed publishers will lose $21.8 billion dollars this year due to ad blocking.
--
The study — conducted by Pagefair, a company that makes money by helping publishers show ads to people with ad blockers, and Adobe — contains a fundamental methodology error that undermines its conclusions.
Specifically, the study ignored the law of supply and demand. To get to the $21.8 billion dollar figure, it assumed that the blocked ads, if added to the overall pool of ad inventory, would command the same rates as those in a market without them. But in a real world situation, if ad blocking went away, the market would flood with an increased supply of ad inventory, dropping rates for all ads and leading to a much smaller loss figure than $21.8 billion.
--
A word about ad blocking: the term may be a bit of a misnomer. The technology doesn’t “block” existing ads but rather prevents them from ever being served. Advertisers pay for ads when they show up on a web page (called an impression) after being served. So when an ad is “blocked,” the advertiser doesn’t waste any money, but rather doesn’t spend it. This cash remains available to spend on a smaller pool of inventory.
https://www.buzzfeed.com/alexkantrowitz/widely-cited-ad-blocking-study-finding-218-billion-loss-is-i?utm_term=.dc7NZGRR1O#.myXapOMMXo
måndag 26 september 2016
Microsoft and Adobe are teaming up against Salesforce
In turn, Microsoft will make Adobe Marketing Cloud the "preferred
marketing service" for its Dynamics 365 product, which is widely
used by companies to help track sales leads and relationships
with their customers. Now, Microsoft will officially recommend
that those companies use Adobe Marketing Cloud if they want to
use that data to run a marketing campaign, alongside forthcoming
new data integrations.
On all counts, it's a huge shot across the bow at $45 billion Salesforce, which competes with Microsoft Dynamics 365 with its flagship Salesforce Sales Cloud product, and with Adobe with the Salesforce Marketing Cloud. Microsoft doesn't have a marketing software competitor, and Adobe doesn't have a sales software play.
http://nordic.businessinsider.com/microsoft-adobe-cloud-partnership-2016-9?r=US&IR=T
On all counts, it's a huge shot across the bow at $45 billion Salesforce, which competes with Microsoft Dynamics 365 with its flagship Salesforce Sales Cloud product, and with Adobe with the Salesforce Marketing Cloud. Microsoft doesn't have a marketing software competitor, and Adobe doesn't have a sales software play.
http://nordic.businessinsider.com/microsoft-adobe-cloud-partnership-2016-9?r=US&IR=T
Ad-Sense WordPress Theme By MyThemeShop With AdBlocker Detector
New theme named Ad-Sense WordPress theme created by MyThemeShop. It
comes with a responsive design means your site will look great on all
types of devices such as iPad, iPhone, and Android devices. This
WordPress theme automatically detects the use of adblocking software on a
visitor’s device that triggers a popup asking them to stop blocking
ads.
söndag 25 september 2016
Instagram catches half a million advertisers
Instagram now has over 500,000 advertisers on its platform – twice as many as six months ago, according to the company.
http://www.businessinsider.com/instagram-catches-half-a-million-advertisers-2016-9?r=US&IR=T&IR=T
http://www.businessinsider.com/instagram-catches-half-a-million-advertisers-2016-9?r=US&IR=T&IR=T
fredag 23 september 2016
Mozilla’s rebrand reaches the final four
A logo that essentially places the Internet http:// protocol right into the logo type mark.
torsdag 22 september 2016
Don’t You Look Smart: 45 Artifical Intelligence Startups Targeting Retail In One Infographic
Investors poured a record high $1.05B
into artificial intelligence startups in Q2’16, and AI is already
affecting more areas of our lives than many people realize. Even retail
and e-commerce companies are increasingly integrating the technology.
Want your startup to be funded? Add .AI
The VC research firm also found that the .co and .io suffixes have been trendy in the past six years.
https://www.cbinsights.com/blog/funding-ai/
https://www.eurodns.com/domain-extensions/ai-domain-registration
https://www.eurodns.com/domain-extensions/ai-domain-registration
China’s demanding consumers are fuelling a huge new industry
More commonly known on the Mainland as O2O – online to offline – users
order products and services online and take delivery in their homes or
offices. Industry analyst iResearch expects the O2O market for lifestyle services to reach 1.6 trillion yuan ($240bn) in 2018, almost double its size of 879.7 billion yuan last year.
--
Ele.me, one of China’s largest food delivery apps. It started eight years ago as an online food delivery service for Shanghai university students seeking quick and easy meals, and now has 70 million users and handles five million food orders daily.
--
In contrast, US food delivery company Grubhub, which owns the Grubhub and Seamless apps, has about 7.4 million active users and gets an average of 271,000 daily orders.
--
Labour and logistics costs are also lower in China than in other developed markets, making it much less costly to provide such on-demand services, says Wan Yuchen, a Shanghai-based analyst in China Market Research Group.
--
For example, food delivery services in China often run promotions that offer free delivery, and the average cost of standard delivery is usually about $1.
http://www.bbc.com/capital/story/20160921-chinas-demanding-consumers-are-fuelling-a-huge-new-industry
--
Ele.me, one of China’s largest food delivery apps. It started eight years ago as an online food delivery service for Shanghai university students seeking quick and easy meals, and now has 70 million users and handles five million food orders daily.
--
In contrast, US food delivery company Grubhub, which owns the Grubhub and Seamless apps, has about 7.4 million active users and gets an average of 271,000 daily orders.
--
Labour and logistics costs are also lower in China than in other developed markets, making it much less costly to provide such on-demand services, says Wan Yuchen, a Shanghai-based analyst in China Market Research Group.
--
For example, food delivery services in China often run promotions that offer free delivery, and the average cost of standard delivery is usually about $1.
http://www.bbc.com/capital/story/20160921-chinas-demanding-consumers-are-fuelling-a-huge-new-industry
tisdag 20 september 2016
Ecommerce SEO And Why Online Retailers Need It
A whole industry has blossomed around Google that provides analytic tools, A/B testing capabilities and strategic know-how for companies looking to win those top organic spots for key search terms. Notably, Google itself provides tons of analytic information on search in general, via their AdWords interface, which is key to playing the organic SEO game.
The same types of tools will begin to emerge for ecommerce SEO.
--
There are already some early players investing in both the product side of things (Clavis, One Click Retail) as well as consultancies focusing on overall optimization strategy for brands and retailers (Content26, Accenture).
http://www.mediapost.com/publications/article/284144/
torsdag 15 september 2016
Spotify have reached 40 million paying subscribers
A tweet from Daniel Ek appears to indicate that Spotify have reached the major milestone of 40 million paying subscribers.
--
Spotify paying subscribers
0 ~> 10M = 4 years
10 ~> 20M = 13 months
20 ~> 30M = 9 months
30 ~> 40M = 6 months
http://www.thenordicweb.com/dealflow/spotify-have-reached-40-million-paying-subscribers
--
Spotify paying subscribers
0 ~> 10M = 4 years
10 ~> 20M = 13 months
20 ~> 30M = 9 months
30 ~> 40M = 6 months
http://www.thenordicweb.com/dealflow/spotify-have-reached-40-million-paying-subscribers
Premiär för JCDecaux digitala utomhusformat
JCDecaux första digitala tavla nu på plats i Stockholm. Ford är första annonsören.
--
Stockholm går i bräschen med att bli en av de första huvudstäderna i
Europa som tillåter rörlig utomhusreklam i det offentliga rummet.
Why pop-up stores keep popping up
Pop-Up Republic, a database tool for retailers, said that as of March,
the pop-up shop industry is valued at $50 billion, although that
includes other temporary outings like food trucks and flea markets.
tisdag 13 september 2016
Music Industry’s Latest Piracy Threat: Stream Ripping
According to new data from the International Federation of the
Phonographic Industry, 49% of internet users between the ages of 16 and
24 reported stream ripping within the six months ended in April, up from
41% in the same period a year prior. Meanwhile, 30% of internet users
of all ages reported stream ripping this year, a 10% increase over last
year.
The trend is particularly troubling because the music industry—which has lost 60% of its value since its peak in 2000 and has barely expanded over the past five years—is banking on paid streaming services to fuel its growth.
http://www.wsj.com/articles/music-industrys-latest-piracy-threat-stream-ripping-1473718919
The trend is particularly troubling because the music industry—which has lost 60% of its value since its peak in 2000 and has barely expanded over the past five years—is banking on paid streaming services to fuel its growth.
http://www.wsj.com/articles/music-industrys-latest-piracy-threat-stream-ripping-1473718919
Stream Ripping: How Google/YouTube Is Slowly Killing the Music Industry
There is a quiet crisis brewing in the creative community…the
potential end of music as a viable pathway out of economic hardship.
Almost any song that comes to mind can be acquired online easily, at
absolutely no charge. Adele’s “Send My Love” can be downloaded using
ListenToYouTube.com. Kanye West’s “Famous” can be obtained using
YouTubeinMP3.com. Even classics like Bill Withers’ “Ain’t No Sunshine”
can be had using YouTube2MP3.cc.
The list of sites that participate in this song download frenzy, stealthily chipping away at music’s foundation, is long and growing. They are called stream rippers, named after their ability to rip audio from streamed music – and they have something in common…they all mine YouTube for music. At YouTube.com, music has become a free for all…literally. And the profession of music making hangs in the balance.
--
One of the largest of the so-called stream rippers is YouTube-mp3.org.
http://www.breitbart.com/big-hollywood/2016/08/03/stream-ripping-google-creating-music-free-literally/
The list of sites that participate in this song download frenzy, stealthily chipping away at music’s foundation, is long and growing. They are called stream rippers, named after their ability to rip audio from streamed music – and they have something in common…they all mine YouTube for music. At YouTube.com, music has become a free for all…literally. And the profession of music making hangs in the balance.
--
One of the largest of the so-called stream rippers is YouTube-mp3.org.
http://www.breitbart.com/big-hollywood/2016/08/03/stream-ripping-google-creating-music-free-literally/
The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy?
Charles Lawry, a professor at Pace University's business school who
specializes in studying the luxury market, points to how high-end
American brands have been creating cheaper products for decades now.
"Ralph Lauren was one of the first American luxury brands to reach
across many different categories, and that is really what made it
successful," Lawry explains, pointing out that the company has at least
25 different lines, including the lower-end Polo and Chaps. "It is
possible to purchase products from $25 to $3,000."
For a time, this strategy was extremely lucrative; soon, other brands followed suit, including MK by Michael Kors and Donna Karan's DKNY. By the early 2000s, Donna Karan, Ralph Lauren, and Coach had gone public. By 2010, the public company Phillips Van Heusen Corp. owned both Calvin Klein and Tommy Hilfiger. In their new incarnations, these companies all faced new shareholder pressures to keep business booming. "Growth became more important than brand," says Stephanie Sarka, who held various leadership positions at Coach throughout the 1990s and had a front-row seat to this wave of IPOs and mergers. "This meant everything from lowering the cost of manufacturing to making the brand accessible to new a wider spectrum of consumers."
https://www.fastcompany.com/3062474/fashion-forward/the-decline-of-premium-american-fashion-brands-what-happened-ralph-tommy
For a time, this strategy was extremely lucrative; soon, other brands followed suit, including MK by Michael Kors and Donna Karan's DKNY. By the early 2000s, Donna Karan, Ralph Lauren, and Coach had gone public. By 2010, the public company Phillips Van Heusen Corp. owned both Calvin Klein and Tommy Hilfiger. In their new incarnations, these companies all faced new shareholder pressures to keep business booming. "Growth became more important than brand," says Stephanie Sarka, who held various leadership positions at Coach throughout the 1990s and had a front-row seat to this wave of IPOs and mergers. "This meant everything from lowering the cost of manufacturing to making the brand accessible to new a wider spectrum of consumers."
https://www.fastcompany.com/3062474/fashion-forward/the-decline-of-premium-american-fashion-brands-what-happened-ralph-tommy
måndag 12 september 2016
Report: 32 percent of global page views now impacted by ad blocking
While some in the industry are alarmed by ad blocking others dismiss it
as overblown, it continues to grow. The latest evidence comes from Blockmetry, a company started by former Googler Pierre Far.
--
Blockmetry, tracks the percentage of page views blocked rather than the
number of users adopting ad blocking. This metric, says Far, better
reflects “ad blocking’s real impact on websites.”
--
Worldwide ad blocking (page views) now stands at 32.4 percent, while
analytics blocking is 5.2 percent. This means that 32 percent of all
page views Blockmetry is monitoring globally witness ad blocking. That’s
up from 28.5 percent in May. However analytics blocking has not grown
as much; it was 5.1 percent in May.
fredag 9 september 2016
The Age of the Wordless Logo
MasterCard unveiled its new logo earlier this summer.
--
With increasing frequency, MasterCard said, it would do away with using its name in the logo entirely. The focus would be more on the symbol than the words.
MasterCard’s
move reflects a wider shift among some of the most widely recognized
global brands to de-emphasize the text in their logos, or remove it
altogether. Nike was among the first brands to do this, in 1995, when
its swoosh began to appear with the words “Just Do It,” and then without
any words at all. Apple, McDonald’s, and other brands followed a
similar trajectory, gravitating toward entirely textless symbols after a
period of transition with logos that had taglines like “Think
Different” or “I’m lovin’ it.”
Some marketers believe that debranding can make global brands appear “less corporate” and “more personal” to consumers.
Kommersiell tv allt mer beroende av utlandsbaserade spelmiljoner
Mängden spelreklam ökade kraftigt under första halvåret 2016 jämfört med i fjol.
--
I dag står spelbolagen för en tiondel av all köpt tv-reklam i Sverige.
torsdag 8 september 2016
The Taxonomy of Artists - NextBigSound
As online activity around artists continues to soar, so does the amount
of accompanying information. Streams, likes, comments, events, releases —
every interaction between artists and fans is recorded as a data point.
onsdag 7 september 2016
Webfonts on the Prairie
As of May 2016, a majority of sites—60% of the Alexa Top 1 Million Sites—were using webfonts, up from only 2% in 2011.
--
In “Efficient Web Type, Circa 1556”, designer Kenneth Ormandy notes that “we are building sites that request more fonts, from an 8kb average transfer size at the beginning of 2012 to a 59kb average two years later.”
--
An exodus away from system fonts is clearly underway. Webfonts have reached critical mass and will soon be the new normal in web typography.
--
Typography is a big deal. It’s branding. It’s identity. The desire to stand out visually is as powerful on the web as it is in any other medium—if not more powerful.
http://alistapart.com/article/webfonts-on-the-prairie
--
In “Efficient Web Type, Circa 1556”, designer Kenneth Ormandy notes that “we are building sites that request more fonts, from an 8kb average transfer size at the beginning of 2012 to a 59kb average two years later.”
--
An exodus away from system fonts is clearly underway. Webfonts have reached critical mass and will soon be the new normal in web typography.
--
Typography is a big deal. It’s branding. It’s identity. The desire to stand out visually is as powerful on the web as it is in any other medium—if not more powerful.
http://alistapart.com/article/webfonts-on-the-prairie
Google Releases Shop The Look In Beta For Retailers
Google this week is rolling out an interactive experience in the U.S.
for apparel and home décor retail advertising that it calls "shop the
look."
--
The images powering Shop the Look come from brands,
bloggers, retailers and publishers, which are sourced from Google's
trusted partners such as LIKEtoKNOW.it., Yahoo's Polyvore, and Curalate,
a visual content platform that works with 850
top brands to connect the dots between people browsing online and completing an action. For Shop the Look, Curalate supplied lifestyle imagery from retailers like Crate and Barrel, Forever 21, Neiman Marcus, and others to populate Google Shopping results, and then connected the products within those images to direct links to purchase.
http://www.mediapost.com/publications/article/284121/
Magazine Newsstand Sales Fall Again
This year is proving to be another bruiser for print magazine
newsstand sales, with both dollar figures and unit sales continuing to
decline, according to MagNet, which tracks magazine retail
performance.
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According to MagNet, in dollar terms, total magazine newsstand sales for the thousand biggest titles in the U.S. and Canada fell 6.1% from $571.2 million in the second quarter of 2015 to $536.3 million in the second quarter of 2016, while the number of units sold at newsstand tumbled 10.9% from 108.5 million to 96.6 million.
http://www.mediapost.com/publications/article/283900/magazine-newsstand-sales-fall-again.html
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According to MagNet, in dollar terms, total magazine newsstand sales for the thousand biggest titles in the U.S. and Canada fell 6.1% from $571.2 million in the second quarter of 2015 to $536.3 million in the second quarter of 2016, while the number of units sold at newsstand tumbled 10.9% from 108.5 million to 96.6 million.
http://www.mediapost.com/publications/article/283900/magazine-newsstand-sales-fall-again.html
tisdag 6 september 2016
Fraudlogix on Identifying, Detecting, and Terminating Ad Fraud from Campaigns
August 10, 2016
Fraudlogix is an online advertising fraud detection company that builds custom solutions for the supply side (ad networks, exchanges and SSPs) and DSPs within the online advertising marketplace.
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Our technology is pixel-based, where a pixel piggybacks on an ad tag or creative and then “touches” the end user and collects a host of data. We analyze two separate sets of data for evidence of fraud: a digital dataset and a behavioral dataset. The IP address, referring URL and the user agent are basic examples of digital data. Forged user agents, IP rotation and scripts are examples of behavior data. We typically identify from 15 to 25 behaviors per transaction. These behaviors can identify malware, Trojans, and bots. Before determining if an ad impression is possibly fraudulent, it must possess a combination of fraudulent characteristics.
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A lot of fraudsters operate by creating fake websites and then sourcing or creating fake traffic to visit the site. They then sell their ad inventory through a network or exchange. A brand can fall prey to ad fraud by simply going to an exchange (even a reputable one) and programmatically buying impressions that target the same demographic that the fraudsters’ fake impressions look to be serving.
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What we would like to see is fraud filtered out from the supply side of the programmatic ecosystem, where it enters the system and before it makes its way down stream to the brands and advertisers. The industry has traditionally fought ad fraud from the demand side but that’s like playing whack-a-mole, and an advertiser will never win. If the industry is serious about eliminating fraud, we need to monitor 100 percent of traffic, not just the highest-paying CPMs, and we need to do it from the supply side.
http://www.thalamus.co/blog/fraudlogix-ad-fraud-interview/
Fraudlogix is an online advertising fraud detection company that builds custom solutions for the supply side (ad networks, exchanges and SSPs) and DSPs within the online advertising marketplace.
--
Our technology is pixel-based, where a pixel piggybacks on an ad tag or creative and then “touches” the end user and collects a host of data. We analyze two separate sets of data for evidence of fraud: a digital dataset and a behavioral dataset. The IP address, referring URL and the user agent are basic examples of digital data. Forged user agents, IP rotation and scripts are examples of behavior data. We typically identify from 15 to 25 behaviors per transaction. These behaviors can identify malware, Trojans, and bots. Before determining if an ad impression is possibly fraudulent, it must possess a combination of fraudulent characteristics.
--
A lot of fraudsters operate by creating fake websites and then sourcing or creating fake traffic to visit the site. They then sell their ad inventory through a network or exchange. A brand can fall prey to ad fraud by simply going to an exchange (even a reputable one) and programmatically buying impressions that target the same demographic that the fraudsters’ fake impressions look to be serving.
--
What we would like to see is fraud filtered out from the supply side of the programmatic ecosystem, where it enters the system and before it makes its way down stream to the brands and advertisers. The industry has traditionally fought ad fraud from the demand side but that’s like playing whack-a-mole, and an advertiser will never win. If the industry is serious about eliminating fraud, we need to monitor 100 percent of traffic, not just the highest-paying CPMs, and we need to do it from the supply side.
http://www.thalamus.co/blog/fraudlogix-ad-fraud-interview/
måndag 5 september 2016
Marketers Not Confident With Their Ad Channel Mix
The struggle to optimize the marketing mix across channels has recently
been called the biggest challenge facing marketers, according to a
newly-released study from Millward Brown Digital (MBD,)
and summarized by Marketing Charts.
Goodbye, Ivory Tower. Hello, Silicon Valley Candy Store
A new course this fall at Yale, called Designing the Digital Economy,
seeks to blend economics and computer science in the way digital
economists do at tech companies.
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The
course is a pilot for curriculum change and perhaps a joint degree
program focused on digital markets and their design. Dirk Bergemann,
chairman of the Yale economics department, explained that economics was
concerned with efficiency, prices and incentives, while computer science
focused on algorithms and complexity.
“In digital marketplaces, you are trying to address both sets of problems,” he said.
Look Up: In the Digital Age, Billboards Are Far From Dead
Spending on so-called out-of-home advertising, which includes
stand-alone billboards, ads on various modes of transit and airport ads,
has risen for 24 consecutive quarters, according to Kantar Media and
the Outdoor Advertising Association of America. Spending surged to $7.3
billion in 2015 from $5.9 billion in 2009.
http://www.nytimes.com/2016/09/05/business/media/look-up-in-the-digital-age-billboards-are-far-from-dead.html?_r=0
http://www.nytimes.com/2016/09/05/business/media/look-up-in-the-digital-age-billboards-are-far-from-dead.html?_r=0
fredag 2 september 2016
Fashion forward
Zalando, Europe’s biggest online vendor of clothing and footwear.
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Last year Zalando shipped 55m orders.
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Zalando sales—of €3 billion ($3.3 billion) in 2015—are rising by around 30% a year.
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Selling fashion in lots of markets is not easy. Half of what Zalando sells (by value) comes back to it in the form of returns, because of problems with fit or style.
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Zalando has relationships with 1,500 brands that supply 150,000 articles. It sells mostly well-known labels. Another online fashion retailer, ASOS, sells only 850 brands of clothing and shoes and relies heavily on its own label. A lure for retailers and brands is that Zalando saves them from having to invest in e-commerce themselves.
http://www.economist.com/news/business/21706332-one-europes-most-interesting-technology-companies-sells-shoes-and-threads-fashion-forward
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Last year Zalando shipped 55m orders.
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Zalando sales—of €3 billion ($3.3 billion) in 2015—are rising by around 30% a year.
--
Selling fashion in lots of markets is not easy. Half of what Zalando sells (by value) comes back to it in the form of returns, because of problems with fit or style.
--
Zalando has relationships with 1,500 brands that supply 150,000 articles. It sells mostly well-known labels. Another online fashion retailer, ASOS, sells only 850 brands of clothing and shoes and relies heavily on its own label. A lure for retailers and brands is that Zalando saves them from having to invest in e-commerce themselves.
http://www.economist.com/news/business/21706332-one-europes-most-interesting-technology-companies-sells-shoes-and-threads-fashion-forward
Publishers must let online readers pay for news anonymously
For the GNU operating system, which was created by the free software movement and is typically used with the kernel Linux, we are developing a suitable payment system called GNU Taler
that will allow publishers to accept anonymous payments from readers
for individual articles. We hope that publishers will adopt GNU Taler or
something equivalent, so they can profit from defending privacy rather
than from exposing their readers.
torsdag 1 september 2016
Användarnas bilder ska sälja smycken i ny e-handel
Det finns sedan tidigare bland annat tjänster som hjälper företag att använda Instagrambilderna i sin marknadsföring, men den nya nätbutiken Project Lush har
tagit det hela till en ny nivå. På butikens nylanserade sajt kommer
nämligen så kallat användargenererat material att stå i centrum.
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