Winds of Change: Marketers Now Convinced Social Drives ROI (Report)

Social isn’t just for top-of-the-funnel anymore. The latest Salesforce State of Marketing report, released today, shows that marketers are convinced that social marketing can drive return on investment. 

https://flipboard.com/topic/advertising/winds-of-change%3A-marketers-now-convinced-social-drives-roi-%28report%29/a-LivZHnm6StquvExEybP8Iw%3Aa%3A6481753-996939c69e%2Fadweek.com 

https://www.salesforce.com/form/pdf/2016-state-of-marketing.jsp 

 

Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead

May 22, 2015

The worldwide CRM market grew 13.3% in the last year, from $20.4B in 2013 to $23.2B in 2014.

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47% of total CRM software revenue in 2014 was generated from SaaS-based CRM applications.
Salesforce  leads the worldwide CRM market with 18.4% market share.

http://www.forbes.com/sites/louiscolumbus/2015/05/22/gartner-crm-market-share-update-47-of-all-crm-systems-are-saas-based-salesforce-accelerates-lead/

  

Marketing Clouds - Report $499

http://insight.venturebeat.com/report/marketing-clouds-how-best-companies-are-winning-marketing-technology

Salesforce

Starting Price -  $5.00/month/user 

http://www.capterra.com/customer-relationship-management-software/spotlight/61368/Salesforce/Salesforce%20com 

US Facebook Advertising Benchmarks, by Industry, in Q1

Salesforce’s data shows that in Q1 the professional services vertical saw the highest average cost-per-click, of $1.12, more than 5 times that of telecom advertisers ($0.21).
http://www.marketingcharts.com/online/us-facebook-advertising-benchmarks-by-industry-in-q1-56793

New Salesforce report finds Big 3 social networks boosted ad revenue almost 50 percent in past year

Facebook, Twitter, and LinkedIn together saw a 49 percent increase in ad revenue in the past year.

http://venturebeat.com/2015/07/08/new-salesforce-report-finds-big-3-social-networks-boosted-ad-revenue-almost-50-percent-in-last-year/