Cannabusiness: How the Tech Boom Is Influencing Pot CEOs
Similar to GrubHub or Seamless, marijuana products can be purchased on
the GreenRush website but only from dispensaries that have staff to make
deliveries.
Visar inlägg med etikett Weed. Visa alla inlägg
Visar inlägg med etikett Weed. Visa alla inlägg
måndag 26 oktober 2015
Marijuana Entrepreneur Needs Salespeople, 'Who Have Smoked Weed And Can Talk About Our Products'
G Farmalabs, a marijuana grower,
processor, and manufacturer of cannabis chocolates and other products,
employing over fifty people in Anaheim California and selling to about
600 dispensaries. The company’s sales were more than four million
dollars in 2014.
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Advertising restrictions are another barrier to business growth. Unable
to advertise in traditional ways, Gonzales has hired three “brand
ambassadors,” who hold events at dispensaries in California where
customers can sample products and enter drawings for vape pen giveaways.
More recently they have launched GFarma.TV and GFarma.NEWS, short
videos they post on YouTube and other sites to develop their brands.
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“Yale and Harvard aren’t going to teach you the marijuana culture,” she
said, “I need salespeople who have smoked weed and can talk about our
products.”
fredag 23 oktober 2015
How To Brand, Market, And Sell Marijuana Without Breaking The Law
Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market.
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The new rules require that drinkable cannabis products come in childproof, resealable packaging.
Until fairly recently pot was sold in pretty much one
way: dealers distributed green buds in small plastic baggies for $10 or
$25 bucks a pop. But as the legal cannabis industry becomes a normal
part of life in Colorado, Washington, and elsewhere, packaging has
emerged as both a safety issue and one of the few ways brands can
distinguish themselves from competitors whose products also get people
high.
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Parents fear that cannabis-infused candies, cookies, and other treats
could appeal to their kids. And since edible products don’t kick in
until an hour or more after they’re consumed, consumers are sometimes
tempted to eat more they than is advisable.
What Pot Marketers Can Learn From Pills and Booze
Americans have never shopped for weed before.
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Pharma brands need to communicate a lot of information to consumers, as
well as create trust and appeal, and legal pot will need to do the same.
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While flavor notes and effects vary across cannabis strains, they are
not so easily assigned to representative images like an apple or
cinnamon stick. Today, strains have names like "OG Kush" and "Diesel
Cheese," neither descriptive nor necessarily appealing to first-time
buyers. Plus, there are so many strains and formats that shoppers
require time-consuming purchase guidance from dispensary staff. At the
same time, many names are well-known enough that abandoning them would
cause confusion to core buyers. Some middle way must be forged, taking
the best conventions of alcohol brand architecture and packaging while
preserving the equities and points of reference of decades of
recreational cannabis culture.
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