U.S. location-targeted mobile ad spend is expected to be worth $11.3 billion in 2016 and growing to $26.7 billion by 2020. This sector is attracting significant VC dollars, including into xAd, PlaceIQ and Blis.
http://techcrunch.com/2016/06/08/making-contrarian-bets-in-adtech/
Visar inlägg med etikett Local. Visa alla inlägg
Visar inlägg med etikett Local. Visa alla inlägg
torsdag 9 juni 2016
tisdag 7 juni 2016
5 Tools for Capturing Customers from Competitors
1. mFlyer: Engage with a competitor’s customers
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2. Socialbakers: Understand what content is working for competitors
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3. xAd: Reach consumers on mobile at competitor locations
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4. AdGooroo: View competitor strategies and performance
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5. Perch: Tracking promotions going on nearby
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måndag 16 november 2015
Since Real-World Places Are Dynamic, Geofences Should Be, Too
Think about a busy place you know, such as the downtown area of a
major metropolitan city. Is it the same “place” at 2 p.m. on a Tuesday
as at 10 p.m. on a Saturday? The buildings are the same, but that may
pretty much be it.
The people could be really different, and the density and activity is
likely different, such as people working in office buildings versus
people visiting bars and restaurants. And even if they are the same
people, they are likely in vastly different mindsets.Never mind what happens to this location at rush hour or when it rains. You get my point: Place profiles are dynamic.
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Understanding the dynamics of how a place and brand are related over time, and what ultimately drives foot traffic, can be harnessed for future campaigns. This includes the ability to retarget those users at another point in time, such as when they are home watching a TV ad for your brand.
http://adexchanger.com/data-driven-thinking/since-real-world-places-are-dynamic-geofences-should-be-too/#more-104328
onsdag 16 september 2015
måndag 29 juni 2015
Local Content Silos: The Secret To Local Search Success
While your major product pages should all be internally linked, your
local silos are mostly isolated — so each silo only internally links within its own silo.
http://searchengineland.com/local-content-silos-secret-local-search-success-223371
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