Where does the Ivanka Trump brand go from here?

Panjiva, a global trade data company, says that imports of products that bear the Ivanka Trump name were 54.4 percent lower in the three months ended Jan. 31 compared with the three months that ended Sept. 30, the period that represents the peak of imports of that brand in Panjiva’s records.

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 And on social media, the boycott campaign called Grab Your Wallet is gaining momentum. According to data from Captiv8, a social media analytics firm, there have been more than 496,000 “engagements” — likes, retweets, and so on — since October on Twitter and Instagram posts that use the #grabyourwallet hashtag. After a burst of activity in November and a cool-down in December and January, engagement on the hashtag soared to its highest level in early February.

https://www.washingtonpost.com/news/business/wp/2017/02/13/where-does-the-ivanka-trump-brand-go-from-here/?utm_term=.30c9551f14c1

https://grabyourwallet.org/

Social media ‘influencers’: A marketing experiment grows into a mini-economy

What was an experimental marketing practice only a short time ago has morphed into a mini-economy with dizzying financial stakes. The social-media analytics firm Captiv8 estimates that big brands are spending a collective $255 million per month for sponsored posts on Instagram alone. Captiv8 says Instagram influencers who have more than 7 million followers command an average rate of more than $150,000 per sponsored post.

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Influencers go to greater and greater lengths to make sure their feeds feature only the most polished aspirational imagery. For Middledorf, that means studying Pinterest for fresh posing ideas. She has honed tricks such as walking backward, a tactic she swears actually appears as a more natural walk in photos. And she scouts locations ahead of time to make sure the scenery is a fitting background for a certain outfit.

https://www.washingtonpost.com/business/economy/social-media-influencers-a-marketing-experiment-thats-metastasized-into-a-mini-economy/2016/11/02/bf14e23a-9c5d-11e6-9980-50913d68eacb_story.html

http://www.itsallgoodblog.com/ 

 

98 personal data points that Facebook uses to target ads to you

Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.

https://www.washingtonpost.com/news/the-intersect/wp/2016/08/19/98-personal-data-points-that-facebook-uses-to-target-ads-to-you/

https://www.facebook.com/ads/about/?entry_product=ad_preferences