Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

Now, what do you get when you combine perhaps the fastest growing social media platform in the world with an innovative, powerful means of attracting new customers? You get a $1 billion industry that is ripe for the picking, according to data from MediaKix.
--
“To estimate how much money advertisers spend on influencer marketing on Instagram, we tracked the number of sponsored Instagram posts over a year,” wrote the authors of the study. “At present, we estimate the advertiser spend with influencers on Instagram at over $1 billion per year, with indications of significant annual growth.”

http://tech.co/influencer-marketing-instagram-billion-2017-04
http://mediakix.com/2017/03/instagram-influencer-marketing-industry-size-how-big/#gs.gyQ4QGo

Could Instagram's Revenue Really Hit $22 Billion by 2021?

 Last month, Instagram said it reached 1 million active advertisers on its platform.

--

Revenue expectations are fairly high for 2017. eMarketer expects Instagram to generate $2.8 billion.

https://www.fool.com/investing/2017/04/18/could-instagrams-revenue-really-hit-22-billion-by.aspx

Restaurant Reservations on Instagram Coming Soon

 Instagram’s product offerings for advertisers is expanding, and will soon include the ability for users to book with a business directly through an Instagram post. The feature, announced last week, is available only to businesses that advertise on the platform, of which Instagram says it has one million active monthly.
https://skift.com/2017/03/31/chefstech-restaurant-reservations-on-instagram-coming-soon/

71 Instagram Tools to Skyrocket Your Social Media Marketing

http://www.socialmediatoday.com/marketing/71-instagram-tools-skyrocket-your-social-media-marketing

Art Market Mines Gold on Instagram

“Instagram has become the leading social media tool for discovering, showing and following art, particularly for people below the age of 35,” said Anders Petterson, an author of the Hiscox Online Art Trade Report. Of the more than 650 art buyers questioned for the 2016 report, 48 percent said that Instagram was their preferred social media platform. The figure rose to 65 percent among the younger buyers contacted. “It has hit a sweet spot in the market for sharing information,” Mr. Petterson said, “but no one saw this coming as a sales tool.”

--

The quirkily personal Instagram accounts of tastemaking specialists like Mr. Gorvy and Mr. Carey-Williams, or of high-profile private collectors and dealers like the Japanese billionaire Yusaku Maezawa (38,500 followers), Simon de Pury (177,000) and the art world “disrupter” Stefan Simchowitz (77,600), remain the unquantifiable “soft power” of today’s art market.

Just as difficult to gauge is the impact of the huge Instagram followings on sales at the world’s major galleries. Gagosian Gallery’s Instagram site has at least 593,000 followers, with that of Pace not far behind, at 506,000.

https://www.nytimes.com/2017/01/20/arts/art-auction-instagram.html?rref=collection%2Fsectioncollection%2Ftechnology&_r=0 

 

100 Instagram statistics of 2016 showing how social media visual content can be easily turned into money

2016-06-21

http://vafromeurope.com/100-instagram-statistics-of-2016-showing-how-social-media-visual-content-can-be-easily-turned-into-money/

Instagram hits 600 million users

http://www.businessinsider.com/instagram-hits-600-million-users-2016-12?r=US&IR=T&IR=T

 

The Most Popular Hotels and Destinations on Instagram in 2016

With more than 500 million users worldwide — and some 75 percent of users outside the U.S. — Instagram has become a magnet for finding trip ideas for many travelers. Earlier this year Facebook surveyed U.S. travelers and found 38 percent of respondents got ideas for their most recent trips from Instagram, for example.

https://skift.com/2016/12/02/the-most-popular-hotels-and-destinations-on-instagram-in-2016/

Social media ‘influencers’: A marketing experiment grows into a mini-economy

What was an experimental marketing practice only a short time ago has morphed into a mini-economy with dizzying financial stakes. The social-media analytics firm Captiv8 estimates that big brands are spending a collective $255 million per month for sponsored posts on Instagram alone. Captiv8 says Instagram influencers who have more than 7 million followers command an average rate of more than $150,000 per sponsored post.

--

Influencers go to greater and greater lengths to make sure their feeds feature only the most polished aspirational imagery. For Middledorf, that means studying Pinterest for fresh posing ideas. She has honed tricks such as walking backward, a tactic she swears actually appears as a more natural walk in photos. And she scouts locations ahead of time to make sure the scenery is a fitting background for a certain outfit.

https://www.washingtonpost.com/business/economy/social-media-influencers-a-marketing-experiment-thats-metastasized-into-a-mini-economy/2016/11/02/bf14e23a-9c5d-11e6-9980-50913d68eacb_story.html

http://www.itsallgoodblog.com/ 

 

You need Instagram to make it as a model, even if you’re Kendall Jenner

According to Forbes, the world’s 20 highest-paid models have 200 million Instagram followers between them, and they made a total of $154 million between 2015 and 2016. Jenner was the number-three earner, a 150-percent jump from the prior year, pocketing $10 million from brands including Estée Lauder and Calvin Klein. Tied was Karlie Kloss, who advertised for 18 different brands, no doubt thanks to her 5 million-plus followers.
--
Clarke said that casting via selfies should come with a warning: For one—thanks to “Facetune and filters, and tricks for lighting and angles”—the person you’re seeing online can be very different than who you wind up meeting in person. 

http://www.glossy.co/instagram-effect/you-need-instagram-to-make-it-as-a-model-even-if-youre-kendall-jenner
http://www.forbes.com/sites/natalierobehmed/2016/08/30/the-worlds-highest-paid-models-2016-karlie-kloss-and-kendall-jenner-storm-top-three-with-10-million-apiece/#2e09f132e17f

Svenskarna och internet 2016

http://www.soi2016.se/sociala-medier/

Heat - Readly

https://go.readly.com

Instagram tests shoppable photo tags

Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.
The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details page with a specific product’s price, description, additional photos, and a “Shop Now” button to buy it on the web.
--
Eventually Instagram wants to add a “Save” feature so you can bookmark product posts as you browse and come back to them. Users aren’t always ready to buy on impulse.
 https://techcrunch.com/2016/11/01/instagram-shoppable-photos/

The story behind the ‘Instagram of China’

Yang Liu, the founder of Fotoplace, a Shanghai-based startup comparable to Instagram. 

--

Ironically, Yang Liu never wanted Fotoplace to be the Instagram of China when it was founded in 2014.  In fact, her original goal was to combine tourism and film, not photography and film, by curating travel itineraries that traced important scenes from different movies.

https://www.techinasia.com/fotoplace-instagram-of-china 

 

Abercrombie & Fitch clears Instagram to reintroduce itself

As part of a massive rebrand, Abercrombie & Fitch has wiped clean its Instagram account.

--

“This is a good play by Abercrombie,” said Brandwatch CMO Will McInnes. “Sales have been slumping and it would foolish to rebrand without its social accounts following suit.”
The brand did have to make drastic moves. Amid continued slumping sales — from $4.1 billion in 2012 to $3.7 billion last year — falling foot-traffic in malls, and changing shopping habits of millennials, the brand is hoping to reposition itself to be relevant again. The rebrand also comes under the guidance of Abercrombie & Fitch’s first creative director of marketing ever, Ashley Sargent Price.
http://www.glossy.co/digital-luxury/abercrombie-fitch-clears-instagram-to-reintroduce-itself

How to Build a Multimillion-Dollar Fashion Empire With a Scarf

A curious fashion item appeared on the shoulders of celebrities at London Fashion Week a few years ago: big, chunky, furry scarves in vivid colors. Street-style star Olivia Palermo was one of the first to don the eye-catching scarf, and by that winter, singer Rita Ora was on board, too. Then Vogue took notice of this cheeky new line called Charlotte Simone. 

--

Perhaps it’s the attention-grabbing aspect that’s made Charlotte Simone scarves such a darling on Instagram. Beecham runs her label’s account herself, mixing in the everyday designer grind with glamour shots of her scarves for her 60,000 or so followers to enjoy. It’s a major sales driver–40 percent of online sales from its own website are driven by Instagram. And of course, there’s the celebrity bump each time one of her scarves is spotted wrapped around one of their valuable necks.

http://www.bloomberg.com/news/articles/2016-10-10/how-to-build-a-multi-million-dollar-fashion-empire-with-a-scarf

https://charlottesimone.com/pages/about-us

https://www.instagram.com/charlottesimone_/ 

The way YouTube stars are making millions is changing

It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram.
http://www.businessinsider.com/adam-wescott-talks-youtube-star-revenue-2016-10?r=US&IR=T&IR=T

Meet fashion's super-influencers: the women with the power to charge £58,000 for one Instagram post

Social media following is a powerful currency in fashion, with some estimating that brands now spend over $1 billion on sponsored Instagram posts a year. The regular fee for one Instagram post, including a brand mention, from an influencer with 50k+ followers is a minimum of £1,000 per post. This escalates the more followers you gain; influencers with 1.5 million followers can charge £58,000 for just one Instagram picture and one blog post.
http://www.telegraph.co.uk/fashion/people/meet-fashions-super-influencers-the-women-with-the-power-to-char/

Instagram catches half a million advertisers

Instagram now has over 500,000 advertisers on its platform – twice as many as six months ago, according to the company.
http://www.businessinsider.com/instagram-catches-half-a-million-advertisers-2016-9?r=US&IR=T&IR=T

Uncovering the Dirty World of Instagram Spam Bots, How They Work

The basic gist behind Instagram spam bots is that they crawl around Instagram and "like" photos based on a particular hashtag, location, or username. The end goal is that the person whose photo was liked will follow back the person who liked the photo.

--

The most popular tool among the blackhat crowd is FollowLiker. It's in high demand for a couple of reasons: you can auto-follow users as well as auto-like images and it offers support for Tumblr, Pinterest, and Twitter in addition to Instagram.

--

Robolike. For under $10 per month, this tool will crawl around Instagram during a time period you specify and like photos based on hashtags. It also offers a 3-day free trial if you'd like to see how it works before forking over any cash.

Finally, there's Tagliker, which is another popular spam bot.
--
A few years back, Twitter filed lawsuits against 5 companies that made spam tools specific to the social site.

http://www.inc.com/john-lincoln/uncovering-the-dirty-world-of-instagram-spam-bots-how-they-work.html
http://www.followliker.com/
https://robolike.com/how-robolike-instagram-auto-liker-works/