How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The number of jobs in Los Angeles County's creative industries swelled by 6,000 in 2013, according to an Otis College of Art and Design study released this spring. The 355,600-strong workforce in creative fields in the county accounts for $30.4 billion in total wages, and projections call for still more growth, with an estimated 415,000 jobs in the area by 2018. (Creative occupations include advertising managers, art directors, producers, directors and related positions.)
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As the line between ad agency, tech firm and entertainment company continues to blur, creative talent from all over the U.S. and abroad continues to be drawn to Los Angeles, and ad professionals like Gelner are seeing themselves more as storytellers, not unlike their Hollywood counterparts.
http://www.adweek.com/news/advertising-branding/how-steady-stream-creative-talent-moving-ny-la-became-flood-168102

Ad Age Datacenter - 10 Largest Agency Companies Based on 2014 Worldwide Revenue -  $699/year

http://adage.com/datacenter/

KOMM - Sveriges Kommunikationsbyråer

KOMM - Sveriges Kommunikationsbyråer är en branschorganisation för byråer inom marknadskommunikation. Våra medlemmar arbetar inom olika discipliner, eller med flera av dem i kombination: action marketing, design, direktreklam, event, interactive, media, mobil, pr och reklam.  

Medlemsföretag 

 

 

http://komm.se/jessicas-blogg/1452-medlemmar-per-disciplin 

The former CEO of Havas explains why the traditional advertising agency network model could be dead in 10 years

Jul. 14, 2015
For decades, the advertising industry has been dominated by three main players — the agency networks: WPP, Omnicom, and Publicis.

David Jones resigned from Havas in January last year to form what he calls the "world's first brand tech group," You & Mr Jones.

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"20 years ago, brands ran completely different advertising in different parts of the world. And you needed a different ad agency for each different part — big global brands needed 300 ad agencies, there was no global media agency. And the process of creating and producing that content was an incredibly analog experience. Today it's incredibly digital. Pretty much every brand runs the same work globally, and anything you put on YouTube or Snapchat is global.

Jones admits that companies like WPP and Publicis could just pivot to offer similar services as You & Mr Jones. But he says it won't be easy with their vast legacy businesses to protect: "Most existing technologies undermine their hours-based legacy model.

http://uk.businessinsider.com/former-havas-ceo-david-jones-on-the-new-race-in-advertising-2015-7?r=US&IR=T

Agencies react to Instagram opening its API

Until yesterday Instagram had cherry picked a handful of agencies and brands to run bespoke advertising on the platform for which it enforced a minimum spend of £50,000 ($78,061) in the U.K. In opening up its application program interface (API) to all marketers and dropping the entry fee, it has taken a similar method to ad booking as Google, Twitter and parent company Facebook.

http://digiday.com/agencies/uk-agencies-react-instagram-opening-api/

The CEO of WPP’s massive advertising trading desk Xaxis explains the 3 biggest myths about his company (First up — it’s ‘not a trading desk’)

Xaxis is the programmatic media platform within the world’s largest advertising agency holding group WPP that is projected to manage $950 million in ad spend this year across 40 markets.

http://www.businessinsider.sg/xaxis-ceo-brian-lesser-interview-2015-7/#.VbCT3LUeEps