Visar inlägg med etikett Star Wars. Visa alla inlägg
Visar inlägg med etikett Star Wars. Visa alla inlägg

tisdag 29 mars 2016

Fartyg för fanatiker

De kanske allra mest fanatiska passagerarna träffar du på någon av de många kryssningarna med »Star Trek«, »Star Wars«, skräck eller vampyrer som tema.  På de här kryssningarna deltar ofta skådespelare från filmer och tv-serier och du kan ta en öl med en wookie eller äta middag med en klingon. Star Wars-kryssningarna arrangeras flera gånger per år på Disneys fartyg.
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Om du vill åka på en fanatikerkryssning så måste du vara ute i mycket god tid eftersom de ofta säljer ut mycket snabbt. Du måste också hålla koll på sociala medier, eftersom kryssningarna sällan marknadsförs bland andra än de mest initierade fansen. 


http://www.fokus.se/2016/03/fartyg-for-fanatiker/ 
https://disneycruise.disney.go.com/onboard-activities/star-wars-at-sea/

onsdag 6 januari 2016

The force is strong in this firm

An intricate flow chart drawn in 1957 (pictured) elegantly lays out the company’s strategy, with films at the centre surrounded by theme parks, merchandise, music, publishing and television. Each piece of the business provides content and leads to sales for the others. Putting films back at the heart of the business is a reboot of the Disney family’s original scheme to dominate the entertainment industry by using content to appeal to a bigger, global audience. 






None is anywhere near Disney when it comes to selling spin-off products. It is the world’s number-one licenser of merchandise by far, with $45 billion in sales in 2014, more than seven times as much as its closest competitor in Hollywood, Warner Bros.

http://www.economist.com/news/briefing/21684138-disney-making-fortune-and-safeguarding-its-future-buying-childhood-piece-piece


fredag 18 december 2015

Star Wars feber på nätet

Disney har  lanserat sin egen variant av den amerikanska försäljningsdagen Black Friday, kallad Force Friday, som ägde rum den 4 september i år.
http://www.dagensanalys.se/2015/12/star-wars-feber-pa-natet/ 
http://starwars.wikia.com/wiki/Force_Friday 

 

Shoutly -  LEGO Star Wars Väckarklockor




http://lego-star-wars-v.reflink.com/a115181

https://app.shoutly.com/sv/marketplace/product/24001

 

tisdag 15 december 2015

English Wikipedia Top 100 -   12 December 2015

The most-visited English Wikipedia articles, updated daily.






http://top.hatnote.com/en/wikipedia/2015/12/12.html


 

 

Fashion Feels the Force of Star Wars

Fashion brands and retailers are battling for a share of the $5 billion in product sales that 'Star Wars: The Force Awakens' is projected to generate over the next year.
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According to market research firm NPD Group, Star Wars has generated more than $32 billion in merchandise sales since the release of the first film in 1977. This far exceeds comparable estimates for Harry Potter ($25 billion) and James Bond ($8 billion), according to The Telegraph. Unlike Star Wars’ broad appeal, most of the merchandising around Harry Potter has been geared toward children, while Bond has focused on the luxury market, tapping labels such as Tom Ford and Omega for costumes and collaborations.



http://www.businessoffashion.com/articles/intelligence/star-wars-fashion-merchandise
http://www.kay.com/en/kaystore/searchterm/star%20wars/true/star%20wars

måndag 14 december 2015

Star Wars: Return of the Revenue

In a slow year, more than $2 billion of “Star Wars” merchandise is sold. That could reach $5 billion, estimates Macquarie Research, putting it in a class with “Toy Story 3” for top-grossing franchises.  
http://www.bloomberg.com/graphics/2015-star-wars-force-awakens-revenue/


måndag 23 november 2015

Star Wars R2D2 Refrigerator is so cool it has its own trailer

When the licensed offshoots of Star Wars get their own trailers, then you know that the franchise will likely be here 100 years from now. The latest is for the R2D2 Moving Refrigerator, and it's almost as exciting as one of the film's trailers.




tisdag 17 november 2015

The Nordic's Biggest Gadget Site Is Going Global

2015-07-20
Since launching in 1999 Coolstuff has seen a steady growth and in 2014 the company generated SEK 129 million in revenue. Apart from Sweden, Coolstuff also has a presence in Denmark, Norway, Finland and Germany, and the company continues to be profitable.
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Furthermore, the company plans for a global expansion and this year it is time to launch Coolstuff.com, which from the start will mainly focus on the UK.



 

Hot Topic's Star Wars Collection Includes Darth Vader Cape Dresses

It's now possible to assemble an entire outfit out of Star Wars tie-in merchandise.
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A dress from Hot Topic's brand-new Star Wars collection.

http://www.racked.com/2015/11/16/9745746/star-wars-hot-topic-collection#4882049
 

torsdag 5 november 2015

Festen tar aldrig slut för supersäljarna som växer lavinartat

Svenskarnas festande och högtidsfirande är grunden för Partykungens framgångar. Här kan man beställa allt från maskeradprylar till bartillbehör och sexleksaker.
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Högtider som Halloween, jul, påsk och studentfirandet står för närmare hälften av försäljningen. Resten är beställningar till olika fester hos privatpersoner och företag.
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2014 sålde Partykungen för 40 miljoner och för verksamhetsåret som avslutades den sista augusti i år landade försäljningen på 70 miljoner.
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Buttericks och Teknikmagasinet är ett par av Partykungens konkurrenter inom partyprylar. Partykungen utnyttjar näthandelns fördelar. Den som googlar på party eller maskerad får upp Partykungen i topp bland träffarna.
Men det är marknadsföring som kostar.
"Tio procent av vår omsättning går till marknadsföring och Google står för hälften".



http://www.va.se/nyheter/2015/11/04/festen-tar-aldrig-slut-for-supersaljarna-som-vaxer-lavinartat/ 
https://www.partykungen.se/

onsdag 4 november 2015

New Star Wars Shoes Are for the Movie's Most Diehard Fans

The Force has been awakened for these out-of-this-world shoes created by Irregular Choice in collaboration with Star Wars.


Luckily, these shoes are not in a galaxy far, far away. You can get them simply by heading over to Irregular Choice's webshop.

onsdag 21 oktober 2015

In a galaxy not so far away, brands and publishers really love 'Star Wars'

Kraft is one of the official brand tie-ins by Lucasfilm. Other tie-ins include one with Covergirl, which created a line of cosmetics with Star Wars branding. And there are tie-ins with Verizon, General Mills, Subway, Duracell and Chrysler that have been blessed by the corporate marketing gods at Disney.  
http://digiday.com/brands/galaxy-not-far-away-brands-publishers-really-love-star-wars/


onsdag 2 september 2015

'Star Wars' soup is happening. Get ready for Darth Vader in a bowl


Campbell's is releasing limited-edition "Star Wars" chicken noodle soup and SpaghettiOs later this month.
http://www.latimes.com/food/dailydish/la-dd-campbells-star-wars-20150901-story.html

onsdag 26 augusti 2015

Disney Is About to Flood the Market With Star Wars Toys

“Star Wars” products generated $2.2 billion in retail sales worldwide in 2013, according to the Licensing Letter. That put it sixth behind such stalwarts as Disney’s princesses and the Hello Kitty brand from Sanrio Co.  


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