There’s $1.4 billion in sponsorship dollars going to the music industry in the U.S. “It goes to the top festivals and artists,” says Mat Thomas, the Founder of ConcertPass, the first mobile rewards and loyalty app for concerts. “Very little of that money really trickles down to independent artists, venues under 3k, or brands that aren’t as big as Pepsi and Budweiser.
https://www.eventbrite.com/blog/concert-sponsors-ds00/
söndag 30 april 2017
Annonsörer kan nu veta om de syns i bra eller dåliga artiklar
Genom att kombinera Rocket Fuels AI-teknik med IBM Watson Discovery får annonsörer tillgång till ett kraftfullt verktyg som identifierar artiklar som är bra att associeras tillsammans med, men hittar även artiklar att undvika. Allt sker i realtid.
Den nya funktionen kallad Brand Moments och gör det möjligt för Rocket Fuel’s AI teknologi att agera på nyhetsartiklar i realtid.
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Rocket Fuel testar för närvarande den nya AI-funktionen tillsammans med utvalda kunder. Brand Moments kommer att vara tillgängliga för kunder under 2017.
Amazon, Wal-Mart and Apple Top List of Biggest E-commerce Retailers
According to data from eMarketer for the trailing 12-month period, Amazon took the number-one spot with $94.7 billion in online sales, which represents 70 percent of the company’s total revenue. The company experienced online sales growth of 19.4 percent compared to the prior year’s period. E-commerce sales at Apple swelled a whopping 40 percent year-over-year to $16.8 billion — even as total revenue decelerated over 7 percent. For Apple, e-commerce sales represent 7.7 percent of total revenue.
http://wwd.com/business-news/business-features/amazon-wal-mart-apple-biggest-e-commerce-retailers-10862796/
http://wwd.com/business-news/business-features/amazon-wal-mart-apple-biggest-e-commerce-retailers-10862796/
Earning Power: Here's How Much Top Influencers Can Make On Instagram And YouTube
Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example.
https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#490c205024db
https://www.forbes.com/top-influencers/#139bf27372dd
https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#490c205024db
https://www.forbes.com/top-influencers/#139bf27372dd
lördag 29 april 2017
Selena Gomez sets another Instagram record
In a mere four days, Selena Gomez's Instagram post of her and The Weeknd has become the most-liked Insta ever on her page.
It's currently at 6.9+ million likes—and got over 1 million likes during its first hour up. That's the power of being Selena Gomez, the most-followed Instagrammer.
Instagram's user base has doubled in the last 2 years to 700 million
The last four months marks the fastest Instagram has ever added 100 million additional users.
http://www.businessinsider.com/instagram-number-of-users-700-million-2017-4?r=US&IR=T&IR=T
http://www.businessinsider.com/instagram-number-of-users-700-million-2017-4?r=US&IR=T&IR=T
fredag 21 april 2017
Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]
Now, what do you get when you combine perhaps the fastest growing social media platform in the world with an innovative, powerful means of attracting new customers? You get a $1 billion industry that is ripe for the picking, according to data from MediaKix.
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“To estimate how much money advertisers spend on influencer marketing on Instagram, we tracked the number of sponsored Instagram posts over a year,” wrote the authors of the study. “At present, we estimate the advertiser spend with influencers on Instagram at over $1 billion per year, with indications of significant annual growth.”
http://tech.co/influencer-marketing-instagram-billion-2017-04
http://mediakix.com/2017/03/instagram-influencer-marketing-industry-size-how-big/#gs.gyQ4QGo
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“To estimate how much money advertisers spend on influencer marketing on Instagram, we tracked the number of sponsored Instagram posts over a year,” wrote the authors of the study. “At present, we estimate the advertiser spend with influencers on Instagram at over $1 billion per year, with indications of significant annual growth.”
http://tech.co/influencer-marketing-instagram-billion-2017-04
http://mediakix.com/2017/03/instagram-influencer-marketing-industry-size-how-big/#gs.gyQ4QGo
Could Instagram's Revenue Really Hit $22 Billion by 2021?
Last month, Instagram said it reached 1 million active advertisers on its platform.
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Revenue expectations are fairly high for 2017. eMarketer expects Instagram to generate $2.8 billion.
The FTC Says Celebrity Social Media Ads Are Still Too Sneaky
The Federal Trade Commission has been trying for years to crack down on stealth marketing campaigns that use celebrities and social media. Now the agency is trying a new tactic: Sending letters to so-called "influencers" that instruct them to clearly disclose when they are pushing a product.
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The agency also warned that common disclosure tactics—such as including the hashtag #sp or putting a "sponsored" label near the bottom of a post—are not sufficient.
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Influencers should mention a sponsorship deal near the top of a post.
http://fortune.com/2017/04/20/ftc-instagram/
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The agency also warned that common disclosure tactics—such as including the hashtag #sp or putting a "sponsored" label near the bottom of a post—are not sufficient.
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Influencers should mention a sponsorship deal near the top of a post.
http://fortune.com/2017/04/20/ftc-instagram/
Instagram is starting to crack down on fake account activity
Instagram is cracking down on fake account activity with the closing of Instagress, a popular third-party service that advertised itself as an automated way to "get real Instagram followers and become incredibly popular."
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Instagress said it was forced to shut down its service, which let people pay to have their accounts automatically like and comment on other photos, "by request of Instagram" on Thursday. The tool is "like creating a small robot clone of yourself with the same interests and style, and then letting it work for you on Instagram" to gain followers, according to the now-shuttered Instagress website.
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It's unclear how many users paid for Instagress, which had cost $10 per month, but the service had been operational for at least three years before shutting down on Thursday. A 2015 research study estimated that around 8% of all Instagram accounts were likely automated spam accounts, and that hundreds of third-party services sold fake followers or fraudulent activity on the platform.
tisdag 18 april 2017
Walt Disney Company world's is leading licensor with $56.6bn in licensed products in 2016
With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.
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"The Top 150 Global Licensors report offers insights and trends for the world's major brands in the entertainment, sports, fashion/apparel, corporate, art and non-profit sectors and exemplifies the popularity of consumers' favorite brands around the world," said Tony Lisanti, global editorial director, License Global. "This report also reinforces the importance of licensed brands as a critical business for many of the world's largest retailers."
http://www.thedrum.com/news/2017/04/17/walt-disney-company-worlds-leading-licensor-with-566bn-licensed-products-2016
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"The Top 150 Global Licensors report offers insights and trends for the world's major brands in the entertainment, sports, fashion/apparel, corporate, art and non-profit sectors and exemplifies the popularity of consumers' favorite brands around the world," said Tony Lisanti, global editorial director, License Global. "This report also reinforces the importance of licensed brands as a critical business for many of the world's largest retailers."
http://www.thedrum.com/news/2017/04/17/walt-disney-company-worlds-leading-licensor-with-566bn-licensed-products-2016
måndag 17 april 2017
Can Luxury Challengers Take Burberry’s Digital Crown?
The share of luxury sales that occurs online is set to triple over the next 10 years, from around 6 percent today to 18 percent in 2025, according to McKinsey. This means e-commerce is set to become the world’s third largest luxury market after China and the United States.
https://www.businessoffashion.com/articles/fashion-tech/luxury-challengers-burberry-digital-crown
https://www.businessoffashion.com/articles/fashion-tech/luxury-challengers-burberry-digital-crown
It's Insanely Easy To Buy Thousands Of Instagram Followers — But Should You?
Buying Instagram followers is insanely easy and has become relatively cheap. In 2012, Forbesreported that you could get 1,000 followers for $90. Now, there are multiple sites, including Buzzoid and iDigic, where you can get as many as 10,000 followers for less than $70.
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The more followers you have, the higher your engagement per post needs to be in order for the ratio between the two to look legitimate. That said, buying Likes is just as easy as buying followers and is still relatively cheap; 10,000 will cost you around $70 on most sites. But comments come at a higher price. On Gramozo, 500 comments will cost you $129.95. Maybe that's okay for your budget if you're only doing it for one or two photos, but if you begin doing it for every post, plus buying Likes and followers, things start getting very pricey.
http://www.refinery29.com/how-to-buy-instagram-followers
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The more followers you have, the higher your engagement per post needs to be in order for the ratio between the two to look legitimate. That said, buying Likes is just as easy as buying followers and is still relatively cheap; 10,000 will cost you around $70 on most sites. But comments come at a higher price. On Gramozo, 500 comments will cost you $129.95. Maybe that's okay for your budget if you're only doing it for one or two photos, but if you begin doing it for every post, plus buying Likes and followers, things start getting very pricey.
http://www.refinery29.com/how-to-buy-instagram-followers
Marketing Technology May Never Consolidate (But That's a Good Thing)
Adobe, with $1.63 billion of revenue for its Marketing Cloud in 2016, is 1,000 times bigger than a martech startup that just made its first $1 million.
Through that lens, the market is already consolidating. It looks like a pyramid: a few billion-dollar giants on top, dozens of firms earning $100 million or more at the next level down and thousands of companies with less revenue below that.
But interestingly, at the same time that the ones on top are growing larger, the number of companies on the bottom is still increasing. So by revenue distribution, the industry is consolidating. But by number of firms, it's expanding.
--
Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.
http://adage.com/article/print-edition/marketing-technology-consolidate-good/308662/
Through that lens, the market is already consolidating. It looks like a pyramid: a few billion-dollar giants on top, dozens of firms earning $100 million or more at the next level down and thousands of companies with less revenue below that.
But interestingly, at the same time that the ones on top are growing larger, the number of companies on the bottom is still increasing. So by revenue distribution, the industry is consolidating. But by number of firms, it's expanding.
--
Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.
http://adage.com/article/print-edition/marketing-technology-consolidate-good/308662/
Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race
A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race. The ad blocker they've created is lightweight, evaded anti ad-blocking scripts on 50 out of the 50 websites it was tested on, and can block Facebook ads that were previously unblockable.
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The Federal Trade Commission regulations require advertisements to be clearly labeled so that a human can recognize them, which has created a built-in advantage for consumers and, now, ad blockers. The team used several computer vision techniques to detect ads the same way that a human would, which they call "perceptual ad blocking." Because advertisers must comply with these regulations, the authors imagine an "end game" in which consumers—and ad blockers—ultimately win.
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A proof of concept is now available for Chrome, but is not fully functional (as in, it only detects ads, it doesn't block them): "To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them," Narayanan said.
https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race
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The Federal Trade Commission regulations require advertisements to be clearly labeled so that a human can recognize them, which has created a built-in advantage for consumers and, now, ad blockers. The team used several computer vision techniques to detect ads the same way that a human would, which they call "perceptual ad blocking." Because advertisers must comply with these regulations, the authors imagine an "end game" in which consumers—and ad blockers—ultimately win.
--
A proof of concept is now available for Chrome, but is not fully functional (as in, it only detects ads, it doesn't block them): "To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them," Narayanan said.
https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race
söndag 2 april 2017
Restaurant Reservations on Instagram Coming Soon
Instagram’s product offerings for advertisers is expanding, and will soon include the ability for users to book with a business directly through an Instagram post. The feature, announced last week, is available only to businesses that advertise on the platform, of which Instagram says it has one million active monthly.
https://skift.com/2017/03/31/chefstech-restaurant-reservations-on-instagram-coming-soon/
https://skift.com/2017/03/31/chefstech-restaurant-reservations-on-instagram-coming-soon/
Lux in flux
Jean-Christophe Babin, the boss of Bulgari, an Italian jeweller, says it was the spread of high-end, beautiful malls in Asia that did most for growth. In particular, status-hungry Chinese consumers propelled luxury’s recent long expansion.
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Luxury firms were slow to adopt sophisticated digital strategies so long as the going was easy. Only 8% of total personal luxury-goods sales take place online, compared with 16% for the rest of retail (excluding items such as petrol and groceries).
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In the online world, firms especially crave fine-grained data about the most attractive customers—for example, on the “super spenders”, the minority of the ultra-wealthy who account for an outsized share of total spending.
http://www.economist.com/news/business/21719839-bonanza-spread-high-end-shopping-malls-across-asia-largely-over-luxury-goods
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Luxury firms were slow to adopt sophisticated digital strategies so long as the going was easy. Only 8% of total personal luxury-goods sales take place online, compared with 16% for the rest of retail (excluding items such as petrol and groceries).
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In the online world, firms especially crave fine-grained data about the most attractive customers—for example, on the “super spenders”, the minority of the ultra-wealthy who account for an outsized share of total spending.
http://www.economist.com/news/business/21719839-bonanza-spread-high-end-shopping-malls-across-asia-largely-over-luxury-goods
torsdag 16 mars 2017
China’s e-commerce sector set for rapid growth as consumers go online for daily essentials
The market for so-called fast moving consumer goods (FMCG) is so large that it will support high sales growth for both Alibaba and JD.com as they take business away from offline stores in the coming years, according to a report published by Goldman Sachs.
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FMCG accounts for 37 per cent of all retail spending in the mainland, and the market is expected to expand by an average of 6 per cent annually before reaching US$2 trillion in 2020.
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Fresh food has presented a challenge to online retailers globally, due to the high costs of cold-chain delivery and the low shipping fee consumers are prepared to pay.
Amazon rolled out its food delivery offering, AmazonFresh, in the US in 2007 but the 24-hour delivery service is still only available in a few cities after 10 years of testing.
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In China, just 2 per cent of fresh food is purchased online.
http://www.scmp.com/business/companies/article/2079085/chinas-e-commerce-sector-set-rapid-growth-consumers-go-online
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FMCG accounts for 37 per cent of all retail spending in the mainland, and the market is expected to expand by an average of 6 per cent annually before reaching US$2 trillion in 2020.
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Fresh food has presented a challenge to online retailers globally, due to the high costs of cold-chain delivery and the low shipping fee consumers are prepared to pay.
Amazon rolled out its food delivery offering, AmazonFresh, in the US in 2007 but the 24-hour delivery service is still only available in a few cities after 10 years of testing.
--
In China, just 2 per cent of fresh food is purchased online.
http://www.scmp.com/business/companies/article/2079085/chinas-e-commerce-sector-set-rapid-growth-consumers-go-online
tisdag 14 mars 2017
Inside Ericsson's plans to get in on the adtech game
Ericsson turned heads this year at Mobile World Congress when the company, more commonly associated with telecoms network technology, lifted the lid on its plans to help telcos scale their first party data, and get in on the advertising game.
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However, what the telecoms provider now plans to roll out is an ad network that will pool premium inventory where advertisers can target their desired audiences based on participating telcos’ customer data.
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Advertisers often bemoan the lack of accurate data to help them with targeting consumers on their mobile devices, that is outside of the walled garden ecosystems of Facebook and Google, aka ‘the duopoly’, whose logged-in audiece data and respective device graphs the default method of doing so in the industry.
http://www.thedrum.com/news/2017/03/13/inside-ericssons-plans-get-the-adtech-game
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However, what the telecoms provider now plans to roll out is an ad network that will pool premium inventory where advertisers can target their desired audiences based on participating telcos’ customer data.
--
Advertisers often bemoan the lack of accurate data to help them with targeting consumers on their mobile devices, that is outside of the walled garden ecosystems of Facebook and Google, aka ‘the duopoly’, whose logged-in audiece data and respective device graphs the default method of doing so in the industry.
http://www.thedrum.com/news/2017/03/13/inside-ericssons-plans-get-the-adtech-game
måndag 13 mars 2017
Topplista: Topp 100 största nätbutikerna i Sverige
I skrivande stund innehåller Ehandelsindex över 11 000 butiker varav nära 10 000 är klassade som renodlade e-handlare.
http://www.ehandel.se/Topp-100-storsta-natbutikerna-i-Sverige,9706.html
http://www.ehandel.se/Topp-100-storsta-natbutikerna-i-Sverige,9706.html
lördag 11 mars 2017
New York claims to be the center of the music industry universe
New York outsells Los Angeles and London when it comes to ticket sales and employs more people in the music business, according to the Mayor’s Office of Media and Entertainment, which released details of its first major economic impact study on the music industry on Wednesday.
The city supports 60,000 music-related jobs, pays $5 billion in wages and that it results in $21 billion in economic output, according to the report, which was conducted by Boston Consulting Group.
The report suggests that New York venues sold more tickets than any other major Western city. New York venues sold some 5.4 million concert tickets, versus London on 4.2 million and 1.7 million in Los Angeles, the study finds.
How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business
The market for fashion eyewear has long been dominated by a handful of licensing giants. But in recent years, a wave of direct-to-consumer brands like Izipizi in France, Warby Parker in the US and Gentle Monster in South Korea have won legions of fans with fashionable frames at low prices.
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The global eyewear market — which includes frames, contact lenses and sunglasses — is expected to reach $136 billion by 2021, with direct-to-consumer accounting for $2.8 billion of this, up 8 percent from 2016, according to data from Euromonitor.
https://www.businessoffashion.com/articles/intelligence/how-direct-to-consumer-brands-are-disrupting-the-global-eyewear-business
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The global eyewear market — which includes frames, contact lenses and sunglasses — is expected to reach $136 billion by 2021, with direct-to-consumer accounting for $2.8 billion of this, up 8 percent from 2016, according to data from Euromonitor.
https://www.businessoffashion.com/articles/intelligence/how-direct-to-consumer-brands-are-disrupting-the-global-eyewear-business
Instagram Search Engine getting a Brand New Feature
Mulpix is a website created to help people complete a more detailed search to find the picture, hashtag, or persons they are looking for from Instagram.
https://www.prbuzz.com/technology/411346-instagram-search-engine-getting-a-brand-new-feature.html
https://mulpix.com
https://mulpix.com/instagram/victoria_tornegren.html
https://www.prbuzz.com/technology/411346-instagram-search-engine-getting-a-brand-new-feature.html
https://mulpix.com
https://mulpix.com/instagram/victoria_tornegren.html
Google is poised to do the 'unthinkable' and overtake Microsoft to become the #1 platform for getting online
Google is poised to hit a major milestone.
Its mobile operating system (OS), Android, is on the edge of overtaking Microsoft's Windows to become the number one operating system when it comes to using the internet worldwide.
Its mobile operating system (OS), Android, is on the edge of overtaking Microsoft's Windows to become the number one operating system when it comes to using the internet worldwide.
Today, Windows has 38.6% marketshare for internet usage, while Google hovers just below, at 37.4%. As recently as January 2012, Windows had 82% of global internet usage, versus Android's paltry 2.2%.
onsdag 8 mars 2017
How LIKEtoKNOW.it turned a screenshot into a shopper's heaven
LIKEtoKNOW.it, a social shopping service that links influencers' Instagrams with ready-to-shop links.
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When users screenshot influencer-created pics on social media and across the mobile web, the app will send a push notification to their phone with all of the shopable links in one place — no matter what platform or site the screenshot comes from.
http://www.businessinsider.com/liketoknowit-app-launch-screenshot-instagram-online-shopping-2017-3?r=US&IR=T&IR=T
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When users screenshot influencer-created pics on social media and across the mobile web, the app will send a push notification to their phone with all of the shopable links in one place — no matter what platform or site the screenshot comes from.
http://www.businessinsider.com/liketoknowit-app-launch-screenshot-instagram-online-shopping-2017-3?r=US&IR=T&IR=T
Alibaba, Baidu, Tencent dominate China’s red-hot digital advertising market
New York-listed Alibaba, which owns the Post, is expected to draw almost one-third of total digital ad spending in China this year – a figure eMarketer estimated as equivalent to US$16 billion, up from US$11.9 billion last year.
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Chinese online search titan Baidu’s digital advertising revenue this year is estimated to hit US$9.4 billion, with mobile advertising making up US$6.4 billion of that amount, according to eMarketer.
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Tencent, China’s largest online games and social network operator, is predicted to record US$6 billion in digital advertising revenue this year, lifted by US$4.9 billion in mobile advertising revenue.
http://www.scmp.com/tech/china-tech/article/2076802/alibaba-baidu-tencent-dominate-chinas-red-hot-digital-advertising--
Chinese online search titan Baidu’s digital advertising revenue this year is estimated to hit US$9.4 billion, with mobile advertising making up US$6.4 billion of that amount, according to eMarketer.
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Tencent, China’s largest online games and social network operator, is predicted to record US$6 billion in digital advertising revenue this year, lifted by US$4.9 billion in mobile advertising revenue.
Inside Accenture’s plans for agency dominance
Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices. The agency claims upwards of $3 billion in global revenue and to be the fastest-growing sector inside Accenture. The majority of its clients are also clients of parent Accenture.https://digiday.com/marketing/inside-accenture-interactives-plans-agency-dominance/
måndag 6 mars 2017
Om du tjänar pengar på mitt innehåll så kanske du borde betala mig
Det finns inom journalistiken något som kallas för en rewrite. Det
betyder helt enkelt att en tidning tar en artikel från en annan tidning,
skriver om den lite, och sedan publicerar den som en egen artikel med
en hänvisning av typen "Det rapporterar Di Digital".
--
Orsaken till att det här förfarandet är helt lagligt, och att det kommer
att hända i framtiden, är att yttrandefriheten trumfar upphovsrätten.
Det måste vara tillåtet för ett medieföretag att låna nyheter från
konkurrenter – eftersom ett statligt förbud mot det förfarandet skulle
angränsa till censur.
--
Automatisering av rerajts. Det blir allt enklare att aggregera innehåll
från andra sajter och presentera det i en egen nyhetstjänst, och skapa
intäkter genom annonser i den tjänsten trots att man själv inte skapar
någon originaljournalistik. Schibsted-ägda Omni har tagit fram en
utmärkt tjänst som, med en hel del mänskligt redaktörskap som tillägg,
gör ungefär det
--
--
Föreställ er nu följande scenario, exempelvis tio år in i framtiden: Så
fort Dagens Nyheter publicerar en ny artikel på sin betaltjänst – så gör
en journalistrobot på Omni automatiskt en rewrite av textendaktörskap som tillägg,
gör ungefär det.
fredag 3 mars 2017
OpenSignal’s new network speed-testing app tells you what the numbers actually mean
Crowdsourced network coverage mapping service OpenSignal
has launched a new standalone app that not only reveals your mobile and
Wi-Fi internet speeds, but provides context on what the
numbers actually mean.
Launched this week in beta for Android users, Meteor enters a pretty crowded space — it’s fair to say that there is no shortage of speed-testing apps. But what OpenSignal is striving for here is a colorful, user-friendly experience that moves beyond simply showing you numbers to tell you what those little “Mbps” metrics can get you in terms of services.
http://venturebeat.com/2017/03/02/opensignal-launches-meteor-internet-speed-test-grade-tool/
https://play.google.com/store/apps/details?id=meteor.test.and.grade.internet.connection.speed
Launched this week in beta for Android users, Meteor enters a pretty crowded space — it’s fair to say that there is no shortage of speed-testing apps. But what OpenSignal is striving for here is a colorful, user-friendly experience that moves beyond simply showing you numbers to tell you what those little “Mbps” metrics can get you in terms of services.
http://venturebeat.com/2017/03/02/opensignal-launches-meteor-internet-speed-test-grade-tool/
https://play.google.com/store/apps/details?id=meteor.test.and.grade.internet.connection.speed
tisdag 28 februari 2017
ZTE kick-starts global race to 5G with advanced equipment geared for deployment from 2018
“Pre5G” solutions enable operators to emulate the performance of 5G
networks on existing 4G infrastructure, and are easily upgradable to 5G
in future when the universal standards for the mobile system are
completed, according to ZTE.
--
The new mmWave and sub-6Ghz mobile base stations launched by ZTE in
Barcelona use so-called beam tracking, beam forming, massive multiple
input, multiple output and other key technologies behind future 5G
networks.
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The International Telecommunications Union, a United Nations agency,
expects to reach agreement for a single global 5G standard between 2019
and 2020.
comScore adds YouTube mobile metrics
ComScore, the oft-cited data company that measures digital
traffic and ad campaigns, can now measure mobile consumption on YouTube.
This is important because nearly 70% of all YouTube videos
are watched on mobile devices. Some examples of measured metrics include
monthly minutes per viewer, average minutes per video view and monthly
videos watched per viewer, among others.
fredag 24 februari 2017
India’s $600 billion market is not big enough for it to top global retail rankings
American retailers such as Wal-Mart Stores, Costco Wholesale, and The Kroger top Deloitte’s “Global Powers of Retailing 2017”
ranking by turnover, followed by Japanese and German companies. In all,
revenue for the top 250 retailers studied by Deloitte totaled over $4.3
trillion in financial year 2015.
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But organised retailers, who form only 10% of India’s $600 billion retail industry, are still only catching up.
https://qz.com/916568/indias-600-billion-market-is-not-big-enough-for-it-to-top-global-retail-rankings
https://www2.deloitte.com/au/en/pages/consumer-industrial-products/articles/global-powers-of-retailing-2017.html#
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But organised retailers, who form only 10% of India’s $600 billion retail industry, are still only catching up.
https://qz.com/916568/indias-600-billion-market-is-not-big-enough-for-it-to-top-global-retail-rankings
https://www2.deloitte.com/au/en/pages/consumer-industrial-products/articles/global-powers-of-retailing-2017.html#
Mobile ad blocking firm Shine is rebranding to 'Rainbow' and will stop selling ad blocking to carriers
On Friday, Shine announced it had stopped selling ad blocking
solutions to mobile carriers and it was rebranding to "Rainbow."
Rainbow says it has "quietly" been working with the mobile advertising industry over the past few months to create a consumer mobile ad blocker that only blocks ads that don't meet industry standards (Such as the Interactive Advertising Bureau's "LEAN" principles). The previous version of Shine aimed to block all ads.
Consumers sign up for the Rainbow ad blocker by opting in through their carrier or internet service provider, via a web portal, SMS, or call center.
http://www.businessinsider.com/shine-rebrands-to-rainbow-stops-selling-ad-blocking-2017-2?r=US&IR=T&IR=T
https://getrainbow.com/
Rainbow says it has "quietly" been working with the mobile advertising industry over the past few months to create a consumer mobile ad blocker that only blocks ads that don't meet industry standards (Such as the Interactive Advertising Bureau's "LEAN" principles). The previous version of Shine aimed to block all ads.
Consumers sign up for the Rainbow ad blocker by opting in through their carrier or internet service provider, via a web portal, SMS, or call center.
http://www.businessinsider.com/shine-rebrands-to-rainbow-stops-selling-ad-blocking-2017-2?r=US&IR=T&IR=T
https://getrainbow.com/
onsdag 22 februari 2017
Pedestrians and robots will soon share the pavements
A new breed of ’droids that are about to take to the world’s pavements.
The latest, called Gita, was unveiled earlier this month by Piaggio Fast
Forward, a subsidiary of Piaggio, an Italian firm that is best known
for making Vespa motor scooters. Gita’s luggage compartment is a squat,
drumlike cylinder that has been turned on its side. This, as the picture
above shows, is fitted with two wheels of slightly larger diameter than
the drum. These let the whole thing roll smoothly along, keeping the
luggage compartment upright, at up to 35kph (22mph). Normally, though,
Gita does not travel anything like that fast. Instead, it follows at
walking pace a metre or two behind its human owner—or, more accurately,
an electronic belt that the owner wears. A wireless connection to a
stereoscopic camera on this belt lets it map its surroundings, better
enabling it to trail its owner around street corners or through doors.
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One problem faced by the designers of ’bots such as these is that unlike
roads, which have well-established rules, lane markings and traffic
signals to guide autonomous vehicles using them, the pavements running
alongside those roads are what roboticists refer to as “unstructured
environments”. People can walk, jog or roller-skate wherever they please
on them, and there is an ever-shifting array of dogs, prams, signs and
rubbish to avoid, as well.
fredag 17 februari 2017
How The Economist turns social visitors into subscribers
That means The Economist is very clear about what it wants out of
platforms: to reach non-subscribers and give them samples of Economist
content to eventually turn into more subscribers. Over the year, it has
grown social media followers by 25 percent to now reach 44 million
across platforms, mostly Facebook, Snapchat, Twitter and LinkedIn. It
has seen a surge of subscribers, first after Brexit and more recently
after Donald Trump’s election. In the last year, digital subs have grown
by nearly 14 percent from 303,500 to 345,500. (The Economist’s overall
subscription base is 1.5 million.)
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The Economist has a metered paywall through which non-subscribers can view three articles a week.
torsdag 16 februari 2017
E-handelsplattformens butiker omsatte 15,4 miljarder dollar
Betalplattformen Shopify är duktiga på att locka nya e-handlare till sig.
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Omsättningen för Shopifys e-handlare landade på 15,4 miljarder dollar.
Plattformen i sig gör dock en förlust på 35,4 miljoner dollar.
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Och i antal e-handlare som använder Shopify verkar det minst sagt gå
framåt. Totalt anslöt sig 133 000 e-handlare under 2016 och vid årets
slut var siffran 377 500 handlare som använder Shopifys plattform.
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Plattformen används i 175 länder världen över.
Journalists are getting sacked across India but it’s still the only major market where print is growing
India’s newspaper industry is estimated to be worth over Rs28,000 crore. Many of its over 82,000 publications
cater to small towns and cities and are printed in regional languages.
Print attracts 30% of ad money but trails television, the most preferred
medium among advertisers.
NewsWhip nabs $6.4M from the AP, more to shed light on what’s trending
NewsWhip — which
tracks what stories and themes are trending, along with influencers, and
provides that data to publishers and brands so that they can follow the
money, so to speak, and build out their editorial strategy — is getting
its funding from two strategic investors, The Associated Press and
Japanese newspaper Asahi Shimbun.
VCs swipe left on dating apps
The romance between venture capitalists and dating startups appears to have hit a rocky patch.
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VCs look for a loyal, active, long-term
user base, and dating apps tend to attract periodic, short-term users.
Monetization is also a challenge, as paid apps have to compete with free
ones. There also are few deep-pocketed acquirers with interest in the
space.
Privacy browser Cliqz has acquired the ad and tracking blocker Ghostery
German startup
Cliqz, backed by Mozilla, acquired privacy tool Ghostery in an
all-cash deal,
the companies announced on Wednesday.
Cliqz is a German startup building a privacy browser, which protects its users from ad tracking.
--
The deal will see the startup acquire the consumer assets of Ghostery, which has 10 million users, in a bid to grow Cliqz's user base outside of its home market.
http://nordic.businessinsider.com/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery-2017-2
Cliqz is a German startup building a privacy browser, which protects its users from ad tracking.
--
The deal will see the startup acquire the consumer assets of Ghostery, which has 10 million users, in a bid to grow Cliqz's user base outside of its home market.
http://nordic.businessinsider.com/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery-2017-2
onsdag 15 februari 2017
Don’t Look Now, but the Great Unbundling Has Spun Into Reverse
We are in the age of the great rebundling, when firms
use packages of services as a way to increase their scale advantage and
thus deepen the moat around their businesses.
In
music, the story is even starker than in television. At one time,
consumers used to buy a collection of songs — on vinyl, cassette and
then compact disc. It was possible to buy a single song or two in these
formats, but the internet facilitated more and more people downloading
individual tracks.
Yet, today, there is an
inexorable consumer shift to all-you-can-eat bundles of music. Already
more than 60 million people pay for Spotify, Apple Music and others.
These music bundles will increasingly be combined with other services as
well to build competitive advantage. This newspaper currently includes
Spotify with certain new subscriptions.--
Bundling has always worked well for products for which consumers have widely varying tastes and willingness to pay. The magic of bundle economics allows consumers to get more for less, while also maximizing revenue for the provider.
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First, the near-zero marginal cost of distribution makes all-you-can-eat packages compelling. Even heavy users of streaming services can potentially be profitable customers if the underlying economics of rights payments are well managed.
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But investors often forget that network effects are just a subset of scale advantages. Superior scale is what protects most businesses from competition. It would be hard to start a business to take on Coca-Cola because of its size advantage — especially in local bottling, distribution and marketing.
https://mobile.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?ref=dealbook&_r=0&referer=
Where does the Ivanka Trump brand go from here?
Panjiva, a global trade data company, says that imports of products
that bear the Ivanka Trump name were 54.4 percent lower in the three
months ended Jan. 31 compared with the three months that ended Sept. 30,
the period that represents the peak of imports of that brand in
Panjiva’s records.
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And on social media, the boycott campaign called Grab Your Wallet is
gaining momentum. According to data from Captiv8, a social media
analytics firm, there have been more than 496,000 “engagements” — likes,
retweets, and so on — since October on Twitter and Instagram posts that
use the #grabyourwallet hashtag. After a burst of activity in November
and a cool-down in December and January, engagement on the hashtag
soared to its highest level in early February.
Taiwan, Singapore widen lead over Hong Kong on digital ad spending, says report
Digital media, comprising online interactive and mobile platforms,
accounted for a 13 per cent share of total advertising spending in Hong
Kong last year, according to admanGo.
tisdag 14 februari 2017
Böcker på nätet – så mycket växer prenumerationstjänsterna
De prenumererade strömningstjänsterna Storytel, Bookbeat och Nextory
omsatte tillsammans 353 miljoner kronor i Sverige under 2016. Det är en
ökning med 134 miljoner kronor eller 61 procent jämfört med 2015.
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