Earning Power: Here's How Much Top Influencers Can Make On Instagram And YouTube

Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example.

https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#490c205024db
https://www.forbes.com/top-influencers/#139bf27372dd

How Artificial Intelligence and Robots Will Radically Transform the Economy

Ryan Detert  started a company called Influential, which is built on AI from IBM’s Watson. The AI scours social media to find “influencers” who have a large number of followers and analyzes the online personality of those individuals.
http://europe.newsweek.com/robot-economy-artificial-intelligence-jobs-happy-ending-526467
https://www.influential.co/

The state of influencer marketing in 5 charts

Despite the hype, funding for influencer-marketing tech is light this year.

Influencer marketing is, after all, essentially relationship based, and it doesn’t require sophisticated technology like programmatic, so it could be a hard sell for VCs.  Mia Dand, CEO for Lighthouse 3, also thinks that VC funding has been thinner overall this year compared to last year and influencer tech space is “an unstructured mess” right now.
 http://digiday.com/brands/state-influencer-marketing-5-charts/

Social media ‘influencers’: A marketing experiment grows into a mini-economy

What was an experimental marketing practice only a short time ago has morphed into a mini-economy with dizzying financial stakes. The social-media analytics firm Captiv8 estimates that big brands are spending a collective $255 million per month for sponsored posts on Instagram alone. Captiv8 says Instagram influencers who have more than 7 million followers command an average rate of more than $150,000 per sponsored post.

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Influencers go to greater and greater lengths to make sure their feeds feature only the most polished aspirational imagery. For Middledorf, that means studying Pinterest for fresh posing ideas. She has honed tricks such as walking backward, a tactic she swears actually appears as a more natural walk in photos. And she scouts locations ahead of time to make sure the scenery is a fitting background for a certain outfit.

https://www.washingtonpost.com/business/economy/social-media-influencers-a-marketing-experiment-thats-metastasized-into-a-mini-economy/2016/11/02/bf14e23a-9c5d-11e6-9980-50913d68eacb_story.html

http://www.itsallgoodblog.com/ 

 

Nu får influencers egen branschorganisation

Efter att de senaste två åren byggt upp ett yrkesnätverk med över 1200 influencers tar nu Better Bloggers nästa steg i sin utveckling och bildar Influencers of Sweden – branschorganisationen för social media influencers. 

http://www.dagensmedia.se/marknadsforing/nu-far-influencers-egen-branschorganisation-6801184

https://influencersofsweden.se/

  

Bonnier Tidskrifter satsar hårdare på influencer marketing

Nu satsar annonsavdelningen på Bonnier Tidskrifter på influencer marketing och bygger en helt ny tjänst för detta.

http://www.dagensanalys.se/2016/10/bonnier-tidskrifter-satsar-hardare-pa-influencer-marketing/
https://emp.jobylon.com/jobs/6498-bonnier-tidskrifter-ab-head-of-influencers/

UK influencers flout disclosure rules on branded posts

Influencer marketing is winning a bigger slice of brands’ budgets. But on Instagram, it’s not always obvious what’s an ad, because so many popular Instagrammers are simply not labeling them as such.

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A brand or an influencer might justify not disclosing an ad as a way of avoiding punishment by platform algorithms, which limit the reach of content that’s labelled as sponsored. (Others use tricks like watermarks within videos to avoid this.) But in the long run, it’s in the interest of both brands and influencers to disclose the arrangement, experts say.

http://digiday.com/brands/uk-influencers-flout-disclosure-rules-branded-posts/ 

 

Årets influencers har korats

Helgens Social Media Party har utsett Sveriges bästa digitala medier-profiler och influencers.

http://www.dagensmedia.se/marknadsforing/arets-influencers-har-korats-6792692 

http://www.socialmediaparty.se/

http://www.devote.se/artiklar/de-ar-bast-i-sverige-pa-sociala-medier-4614 

 

The Danger of Automating Social Influencer Marketing

June 16, 2016 

The list of influencer tech firms is long and growing, with names like Influential, ReadPulse, TapInfluence, Social Bluebook, Cirqle, NextBee and FindYourInfluence.com.

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Ted Murphy, CEO of the social influencer firm IZEA, estimates that there are over 200 companies in this social influencer tech platform sector. His company has been exploring potential acquisitions, but has found few firms with any real ability to execute on what they promise.

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“Few of these startups have anything real under the hood. A lot of these places are just scraping data [and listing all the same influencers] and haven’t actually signed anybody up.”

http://www.wsj.com/articles/the-danger-of-automating-social-influencer-marketing-1466071200 

 

Introducing the “Influencer Marketing Technology Landscape”

San Francisco-based Lighthouse3, a market research and strategy consulting firm, is among the first to attempt to demystify this influencer martech space with their comprehensive report, “The CMO’s Guide to Influencer Marketing Technology”.

With over 133 vendors across five categories, influencer marketing is a highly fragmented industry. There is no one-solution-fits-all.

An Advocate has a positive sentiment towards your brand, whereas an Influencer may have a negative, neutral or positive view. Advocates are not typically compensated, although they may receive perks like new product trials or coupons.

http://marketingland.com/introducing-influencer-marketing-technology-landscape-183951

http://lh3.co/influencertech

Brandnew IO launches influencer marketing platform

Berlin’s Brandnew IO has a new influencer marketing platform that helps brands chase people who have become big on social media.

http://venturebeat.com/2016/06/01/berlins-brandnew-io-launches-new-influencer-marketing-platform/

http://www.brandnew.io/

Are influencers overpaid? A data-driven exploration of influencer metrics

Using our marketing technology systems, SHIFT extracted influencer data from over 16,000 different influential individuals on Facebook, Twitter, and Instagram, totaling 3,640,894 social posts across all platforms. The timeframe for this examination is April 1, 2015 – March 1, 2016.

http://www.shiftcomm.com/blog/influencers-overpaid-data-driven-exploration-influencer-metrics/

‘Who Pays Influencers?’ A new site crowdsources influencer marketing rates

Amber Discko, the founder of feminist blog Femsplain and a vocal advocate for paying artists, writers and creators for the work they do. This week, she launched “Who Pays Influencers?” Based on the long standing “Who Pays Writers?” website, which crowdsources the rates big publishers pay freelancers, the site is an anonymously sourced list of which companies pay artists and influencers — and how much they pay them.

http://digiday.com/brands/pays-influencers-new-site-crowdsources-influencer-marketing-rates/
http://whopaysinfluencers.com/

How online 'influencers' are changing the food industry

"With social media and technology flooding the internet with over 200 million pieces of content a minute, it's essential that brands find a way to break through the noise," says Kirsty Sharman from online marketing agency, Webfluential.

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"In 2015, Google actually classified the search phrase 'influencer marketing' as a breakout trend - which means it experienced growth of over 5,000%."

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"One of the great things about influencer marketing is that brands producing global messaging can work with local influencers, in different markets, to localise the content and share the message in a way that's unique to each country."

http://www.bbc.com/news/business-36271043 

 

The rise of 'micro-influencers' on Instagram

There’s such a thing as being too popular.
It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by tech company Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.
As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.
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The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”
http://digiday.com/agencies/micro-influencers/

LensWay följer trenden - tar hjälp av influencers

Optikföretaget LensWay ska nå framgångar på Instagram genom samarbeten med kvinnor som har många följare på sociala medier.
När säsongen för solglasögon nu närmar sig har LensWay bestämt sig för att satsa på en marknadsföringskampanj på Instagram.
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De personer som är aktuella för samarbete är Victoria Törnegren, Frida Fahrman, Joanna Johansson, Felicia Aveklew och Nicole Falciani.

http://www.ehandel.se/LensWay-foljer-trenden-tar-hjalp-av-influencers,7609.html
https://www.instagram.com/victoriatornegren/?hl=sv

CabinetM - Social Influencer Marketing

https://www.cabinetm.com/product-category
https://www.cabinetm.com/product-category/category/social-media-marketing/social-influencer-marketing

Why influencer marketing has a metrics problem — and how we can solve it

According to RhythmOne’s “2015 1H Influencer Marketing Benchmarks Report,” imarketers that used influencer marketing saw a $9.60 return of earned media value (EMV) on average for every dollar of paid media spend.
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Word of mouth marketing 3.0

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Last year, digital agency Laundry Service spun off its own influencer network, Cycle, after seeing increased demand for social influencers from brands. Cycle, which started as a talent agency for influencers, now counts athletes like NBA player Russell Westbrook on its roster of 2,700 influencers and athletes.

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Laundry Service CMO Mike Mikho told Marketing Dive that Cycle works like other media networks, in that “you pay for reach.” Cycle is currently producing 50,000-plus pieces of content a month that reach about 3 billion content views.

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A recent Forrester report, “The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing.

http://www.marketingdive.com/news/why-influencer-marketing-has-a-metrics-problem-and-how-we-can-solve-it/412845/ 

 http://www.rhythmone.com/assets/pdf/RhythmOne_-_1H_2015_Influencer_Marketing_Benchmarks_Report.pdf

 

2016: New Heights for Influencer Marketing  -  Traackr

As depicted by Google Trends, the term “Influencer Marketing” first searched online as of 2010 and search interest has doubled year over year since 2014. The conversation online and offline is just getting started.

http://traackr.com/blog/2015/12/the-evolution-of-influencer-marketing-and-whats-coming-next/
http://traackr.com/

 

Influence marketing - Statista Dossier - $325

http://www.statista.com/study/28362/influence-marketing-statista-dossier/