Mobile optimization guide 2015 

https://varvy.com/mobile/

This French CEO launched his startup in China — and ended up making one of Silicon Valley's most popular app platforms

App Annie’s service immediately hit the sweet spot for many app developers. Its can track things as basic as the number of downloads and users, and as complex as user behavior and how it impacts revenue growth. It also shows how competitors perform in certain areas and what trends are emerging in different categories. It ultimately turned into a kind of de facto business analysis software for mobile apps.

Now, it claims to have over 400,000 app developers from 60 countries using its service, including 94% of the Top 100 app publishers.

http://www.businessinsider.com/app-annie-ceo-bertrand-schmitt-profile-2015-6?r=UK&IR=T

The biggest stars on YouTube make huge incomes ... yet they can't keep the vast majority of it

YouTube keeps a 45% cut of any ad revenue gathered by one of your videos.

Ads are only run on a minority of videos shown. Roughly, a video creator will earn $2,000 for every million views. "And then YouTube takes 45 percent,"

http://www.businessinsider.com/money-youtube-stars-actually-make-2014-2?r=UK&IR=T

Yoast - WordPress SEO

https://yoast.com/articles/wordpress-seo/

6 Reasons Marketing Is Moving In-House

3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.

In an ad campaign, you make a pitch, win a deal, execute the creative, provide a report and start over. Agencies are generally funded and organized by campaigns.
But in a socially-oriented world, the connection never stops. You fund, staff, and execute continuously. The traditional agency structure, forged over decades, is not necessarily built for that model.

 https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house

44 Must Have Content Marketing Tools For The New Age Marketer

http://www.dailyseoblog.com/tools-for-content-marketing/

Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]

Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]

http://www.webpagefx.com/blog/marketing/googles-top-100-most-expensive-keywords-in-2015/