Instagram wants you to shop without always having to interrupt your
scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.
The retailers tag products in their photos, which are hidden behind a
“Tap to view products” button. After selecting their product of choice,
users see an in-app details page with a specific product’s price,
description, additional photos, and a “Shop Now” button to buy it on the
web.
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Eventually Instagram wants to add a “Save” feature so you can bookmark
product posts as you browse and come back to them. Users aren’t always
ready to buy on impulse.
https://techcrunch.com/2016/11/01/instagram-shoppable-photos/
onsdag 2 november 2016
tisdag 1 november 2016
Twitter trials ad-blocking reader mode for links
Twitter is experimenting with linking directly to versions of a
web-page which are stripped of all advertising, to the consternation of
at least one major news outlet for whom networked ads are a source of
revenue.
Alex Hern writes in The Guardian of being invited to the small group of journalists and Twitter followers participating in the trial, in which all outgoing hyperlinks open up in Safari’s ‘reader mode’. In reader mode the browser identifies the core content of the page and strips away all else; pretty much all that usually remains is the title, author, date and content.
https://thestack.com/world/2016/10/31/twitter-trials-ad-blocking-reader-mode-for-links/
Alex Hern writes in The Guardian of being invited to the small group of journalists and Twitter followers participating in the trial, in which all outgoing hyperlinks open up in Safari’s ‘reader mode’. In reader mode the browser identifies the core content of the page and strips away all else; pretty much all that usually remains is the title, author, date and content.
https://thestack.com/world/2016/10/31/twitter-trials-ad-blocking-reader-mode-for-links/
Some Online Publishers Backing Away From Those Fake “Around The Web” Ads
Companies Outbrain and Taboola are the biggest, says the NYT, but you
may also have seen advertising sections from Revcontent or ZergNet float in around, too.
Executives for the content-serving companies, as you might expect, defended their business. Taboola CEO and founder Adam Singolda told the NYT, “The vision is to index the entire web and bring the best, most personalized stuff to people.” If it’s working right, it can “introduce you to things people may not even know about but like.”
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Change Advertising, a non-profit dedicated to, as you might guess, changing advertising, analyzed content ads appearing on 41 sites and found that while just over 60% of the links did indeed go to some kind of legitimate advertiser or publisher, a solid 26% went to straight-up click bait content-aggregators that themselves went to more ads.
https://consumerist.com/2016/10/31/some-online-publishers-backing-away-from-those-fake-around-the-web-ads/
Executives for the content-serving companies, as you might expect, defended their business. Taboola CEO and founder Adam Singolda told the NYT, “The vision is to index the entire web and bring the best, most personalized stuff to people.” If it’s working right, it can “introduce you to things people may not even know about but like.”
--
Change Advertising, a non-profit dedicated to, as you might guess, changing advertising, analyzed content ads appearing on 41 sites and found that while just over 60% of the links did indeed go to some kind of legitimate advertiser or publisher, a solid 26% went to straight-up click bait content-aggregators that themselves went to more ads.
https://consumerist.com/2016/10/31/some-online-publishers-backing-away-from-those-fake-around-the-web-ads/
Nu får influencers egen branschorganisation
Efter att de senaste två åren byggt upp ett yrkesnätverk med över 1200 influencers tar nu Better Bloggers nästa steg i sin utveckling och bildar Influencers of Sweden – branschorganisationen för social media influencers.
Martin Sorrell says WPP will spend $5 billion with Google this year — and they're better to deal with than Facebook
WPP will spend at least $5 billion (£4.1 billion) of its clients money
on Google ads this year, the advertising agency holding company's CEO
Sir Martin Sorrell said on its third-quarter earnings call on Monday.
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As for Facebook — where WPP spent $1 billion (£830 million) in 2015 — the relationship isn't quite as good.
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Unilever CMO Keith Weed has called on digital media companies, including Facebook, to provide what he calls the "3Vs" — viewability, verification, and value — to prove they are being transparent about the success of ad campaigns on their platforms.
http://www.businessinsider.com/wpp-google-spend-5-billion-relationship-better-than-facebook-2016-10?r=US&IR=T&IR=T
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As for Facebook — where WPP spent $1 billion (£830 million) in 2015 — the relationship isn't quite as good.
--
Unilever CMO Keith Weed has called on digital media companies, including Facebook, to provide what he calls the "3Vs" — viewability, verification, and value — to prove they are being transparent about the success of ad campaigns on their platforms.
http://www.businessinsider.com/wpp-google-spend-5-billion-relationship-better-than-facebook-2016-10?r=US&IR=T&IR=T
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