With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.
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"The Top 150 Global Licensors report offers insights and trends for the world's major brands in the entertainment, sports, fashion/apparel, corporate, art and non-profit sectors and exemplifies the popularity of consumers' favorite brands around the world," said Tony Lisanti, global editorial director, License Global. "This report also reinforces the importance of licensed brands as a critical business for many of the world's largest retailers."
http://www.thedrum.com/news/2017/04/17/walt-disney-company-worlds-leading-licensor-with-566bn-licensed-products-2016
tisdag 18 april 2017
måndag 17 april 2017
Can Luxury Challengers Take Burberry’s Digital Crown?
The share of luxury sales that occurs online is set to triple over the next 10 years, from around 6 percent today to 18 percent in 2025, according to McKinsey. This means e-commerce is set to become the world’s third largest luxury market after China and the United States.
https://www.businessoffashion.com/articles/fashion-tech/luxury-challengers-burberry-digital-crown
https://www.businessoffashion.com/articles/fashion-tech/luxury-challengers-burberry-digital-crown
It's Insanely Easy To Buy Thousands Of Instagram Followers — But Should You?
Buying Instagram followers is insanely easy and has become relatively cheap. In 2012, Forbesreported that you could get 1,000 followers for $90. Now, there are multiple sites, including Buzzoid and iDigic, where you can get as many as 10,000 followers for less than $70.
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The more followers you have, the higher your engagement per post needs to be in order for the ratio between the two to look legitimate. That said, buying Likes is just as easy as buying followers and is still relatively cheap; 10,000 will cost you around $70 on most sites. But comments come at a higher price. On Gramozo, 500 comments will cost you $129.95. Maybe that's okay for your budget if you're only doing it for one or two photos, but if you begin doing it for every post, plus buying Likes and followers, things start getting very pricey.
http://www.refinery29.com/how-to-buy-instagram-followers
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The more followers you have, the higher your engagement per post needs to be in order for the ratio between the two to look legitimate. That said, buying Likes is just as easy as buying followers and is still relatively cheap; 10,000 will cost you around $70 on most sites. But comments come at a higher price. On Gramozo, 500 comments will cost you $129.95. Maybe that's okay for your budget if you're only doing it for one or two photos, but if you begin doing it for every post, plus buying Likes and followers, things start getting very pricey.
http://www.refinery29.com/how-to-buy-instagram-followers
Marketing Technology May Never Consolidate (But That's a Good Thing)
Adobe, with $1.63 billion of revenue for its Marketing Cloud in 2016, is 1,000 times bigger than a martech startup that just made its first $1 million.
Through that lens, the market is already consolidating. It looks like a pyramid: a few billion-dollar giants on top, dozens of firms earning $100 million or more at the next level down and thousands of companies with less revenue below that.
But interestingly, at the same time that the ones on top are growing larger, the number of companies on the bottom is still increasing. So by revenue distribution, the industry is consolidating. But by number of firms, it's expanding.
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Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.
http://adage.com/article/print-edition/marketing-technology-consolidate-good/308662/
Through that lens, the market is already consolidating. It looks like a pyramid: a few billion-dollar giants on top, dozens of firms earning $100 million or more at the next level down and thousands of companies with less revenue below that.
But interestingly, at the same time that the ones on top are growing larger, the number of companies on the bottom is still increasing. So by revenue distribution, the industry is consolidating. But by number of firms, it's expanding.
--
Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.
http://adage.com/article/print-edition/marketing-technology-consolidate-good/308662/
Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race
A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race. The ad blocker they've created is lightweight, evaded anti ad-blocking scripts on 50 out of the 50 websites it was tested on, and can block Facebook ads that were previously unblockable.
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The Federal Trade Commission regulations require advertisements to be clearly labeled so that a human can recognize them, which has created a built-in advantage for consumers and, now, ad blockers. The team used several computer vision techniques to detect ads the same way that a human would, which they call "perceptual ad blocking." Because advertisers must comply with these regulations, the authors imagine an "end game" in which consumers—and ad blockers—ultimately win.
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A proof of concept is now available for Chrome, but is not fully functional (as in, it only detects ads, it doesn't block them): "To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them," Narayanan said.
https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race
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The Federal Trade Commission regulations require advertisements to be clearly labeled so that a human can recognize them, which has created a built-in advantage for consumers and, now, ad blockers. The team used several computer vision techniques to detect ads the same way that a human would, which they call "perceptual ad blocking." Because advertisers must comply with these regulations, the authors imagine an "end game" in which consumers—and ad blockers—ultimately win.
--
A proof of concept is now available for Chrome, but is not fully functional (as in, it only detects ads, it doesn't block them): "To avoid taking sides on the ethics of ad-blocking, we have deliberately stopped short of making our proof-of-concept tool fully functional—it is configured to detect ads but not actually block them," Narayanan said.
https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race
söndag 2 april 2017
Restaurant Reservations on Instagram Coming Soon
Instagram’s product offerings for advertisers is expanding, and will soon include the ability for users to book with a business directly through an Instagram post. The feature, announced last week, is available only to businesses that advertise on the platform, of which Instagram says it has one million active monthly.
https://skift.com/2017/03/31/chefstech-restaurant-reservations-on-instagram-coming-soon/
https://skift.com/2017/03/31/chefstech-restaurant-reservations-on-instagram-coming-soon/
Lux in flux
Jean-Christophe Babin, the boss of Bulgari, an Italian jeweller, says it was the spread of high-end, beautiful malls in Asia that did most for growth. In particular, status-hungry Chinese consumers propelled luxury’s recent long expansion.
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Luxury firms were slow to adopt sophisticated digital strategies so long as the going was easy. Only 8% of total personal luxury-goods sales take place online, compared with 16% for the rest of retail (excluding items such as petrol and groceries).
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In the online world, firms especially crave fine-grained data about the most attractive customers—for example, on the “super spenders”, the minority of the ultra-wealthy who account for an outsized share of total spending.
http://www.economist.com/news/business/21719839-bonanza-spread-high-end-shopping-malls-across-asia-largely-over-luxury-goods
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Luxury firms were slow to adopt sophisticated digital strategies so long as the going was easy. Only 8% of total personal luxury-goods sales take place online, compared with 16% for the rest of retail (excluding items such as petrol and groceries).
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In the online world, firms especially crave fine-grained data about the most attractive customers—for example, on the “super spenders”, the minority of the ultra-wealthy who account for an outsized share of total spending.
http://www.economist.com/news/business/21719839-bonanza-spread-high-end-shopping-malls-across-asia-largely-over-luxury-goods
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