Optimera

måndag 20 juli 2015

Periodic Table of Google Analytics

http://www.jeffalytics.com/google-analytics-guide/

15 Essential Resources for Social Media Marketer Success

http://www.socialmediatoday.com/marketing/korahmorrison/2015-07-16/15-essential-resources-social-media-marketer-success

Schema Creator by Raven - WordPress plugin

Provides an easy to use form to embed properly constructed schema.org microdata into a WordPress post or page.

https://wordpress.org/plugins/schema-creator/

Schema Markup for Reviews

So – reviews are always a great thing. Reviews that Google can recognize as reviews and ratings are even better – enter Schema.org markup for reviews. By marking up ratings and reviews on your website – you’re ensuring that google understands that the content is a review and how many stars that review received. Rating in numbers is key in this understanding – computers cant really take words like “love” and “excellent” and convert them into a number an algorithm can understand and then use that number to rank you against your competition. So – Schema markup not only can define the text of a review – but it defines the number you’re ranked out of 5 stars.
Here is an example of marking up an individual review

<div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">The lamp burned out and now I have to replace
    it. </span>
  </div>

http://ignitordigital.com/schema-markup-reviews-markup-monday/

Should You Use “Gray Hat SEO” Tactics on Your Site?

Gray Hat SEO examples include buying link from external sources such as article submission sites, forums, social media sites (Facebook, Twitter, Pinterest, YouTube, etc). The risky part here is that Google doesn’t approve of any party participating in “link” building schemes.
http://www.mytechbits.com/should-you-use-gray-hat-seo-tactics-on-your-site/9812550/