Undersökningsbranschen stabiliserar sig

Den världsomspännande medlemsorganisationen för marknadsundersökare, ESOMAR, har publicerat sin årliga rapport om läget i branschen. Förra årets förväntningar om tillväxt globalt har inte infriats; vi ser istället en hälsosam stabilisering.
http://www.dagensanalys.se/2015/11/undersokningsbranschen-stabiliserar-sig/ 
https://www.esomar.org/web/research_papers/industry-reports.php?id=2701 

 

3,2 miljarder i spelreklam i år

Spelbolagens medieköp beräknas landa på 3,2 miljarder kronor brutto i år.
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I tv utgör investeringarna från spelbolagen i år hela 8 procent av all reklam. En uppgång från 3 procent 2011.
Förra året stod de oreglerade spelbolagen för 72 procent av de totala medieköpen, medan Svenska Spel stod för 17 procent.
http://www.dagensmedia.se/nyheter/kampanjer/article3948488.ece
http://www.idrottensaffarer.se/sport-spel/2015/11/sa-mycket-betalar-spelbolagen

8 B2B Digital Marketing Predictions For 2016

2. The New Buzzword: “Content Shock”

This buzzword first popped up in 2014 as a means of describing how difficult content marketing is to sustain. Buyers and influencers are absorbing so much content each day, and content creators are churning out content at unprecedented rates. The theory goes, with attention decreasing and content production/noise increasing, the value of creating content will outweigh the cost.

https://www.linkedin.com/pulse/8-b2b-digital-marketing-predictions-2016-jed-singer

The ‘impulse buy’ is dying — here’s how companies are trying to revive it

Target impulsive shoppers.

Most research on impulse shopping demonstrates that the biggest factor in if someone will make an impulse purchase isn’t anything the retailer does. Instead, it is whether or not the shopper in question is an impulsive person.
This is one area that e-commerce has a huge leg up on traditional retailers. While stores cannot control who walks through the door, online, retailers can control who they advertise impulse buys to.
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 At this point, it would be surprising if social networks that offer direct purchasing options weren’t working to identify, and isolate marketing to, impulse buyers, sparing purposeful shoppers from unnecessary ads.  
http://www.businessinsider.sg/e-commerce-impulse-buy-category-2015-11/#.VlQVPzB-vct 

Hashtag Paid Inc -  Connecting Brands and Influencers 

Hashtag Paid - Competitors

https://www.crunchbase.com/organization/hashtag-paid/competitors
https://www.hashtagpaid.com/ 
http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=308324112 

Reddit - Why are those electric mini-segway boards so popular all of a sudden?

  https://www.reddit.com/r/OutOfTheLoop/comments/3fgr4v/why_are_those_electric_minisegway_boards_so/
http://www.usabloggen.se/2015/11/23/rollerboards-allt-popularare-i-usa-hur-ar-det-i-sverige/#more-53993
http://www.rollerboard.com/

3 Ways to Tap Into the Hottest Marketing Tactic Right Now

Ryan Holmes

CEO at Hootsuite

Southern Biscuits and Gravy is one of the more interesting potato chip flavors to hit American snack aisles recently. Last month, Lay’s announced that the unique new taste was voted into production by millions of fans across the country, as part its annual Do Us a Flavor contest. How does it work? Every year, the chip manufacturer invites customers to share their ideas online for new Lay’s flavors. A winner is then chosen from four finalist flavors by public vote via social media and text, with the person who submitted the top idea awarded a whopping $1 million.
So far, the 3-year-old marketing campaign has proven to be an enormous success for the 83-year-old snack manufacturer.
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Rising trend of “fan-sourced” campaigns, which puts the customer in the limelight.
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Apple’s recent “Shot on iPhone 6” promotion is another great case in point. Instead of going the traditional advertising route, the company combed through social media and Flickr, and found 162 photos taken by real iPhone 6 users. Then they blew them up into impossible-to-miss outdoor billboards.
https://www.linkedin.com/pulse/3-ways-tap-hottest-marketing-tactic-right-now-ryan-holmes
https://hootsuite.com/products/campaigns