So long and thanks for all the ads! Here's why Microsoft is exiting the $74 billion display advertising business
In the US, Facebook is the biggest seller of display advertising, estimated by eMarketer to take a 25% share of the market in 2015. Google will have a 15% share, eMarketer predicts.
http://uk.businessinsider.com/why-microsoft-is-exiting-the-display-advertising-business-2015-6
tisdag 30 juni 2015
Microsoft, AOL Sign 10-Year Search, Display Deal to Rival Google's Ad Dominance
Of the $81.6 billion eMarketer expects advertisers to spend on search ads worldwide this year, 54.7% is expected to go toward Google and 4.2% to Microsoft. And of the $27.1 billion that eMarketer expects advertisers to spend on digital display ads in the U.S. this year, 13% is expected to go to Google. Microsoft is expected to receive 1.7% of that money, and AOL 3.5%.http://adage.com/article/digital/microsoft-aol-sign-10-year-deal-rival-google-s-ad-dominance/299276/
In Cannes, Advertisers Scramble to Grasp Multiplying Digital Options
http://blogs.wsj.com/cmo/2015/06/26/in-cannes-advertisers-scramble-to-grasp-multiplying-digital-options/
http://blogs.wsj.com/cmo/2015/06/26/in-cannes-advertisers-scramble-to-grasp-multiplying-digital-options/
Ad Tech Stocks Keep Falling in First Quarter
Mar 31, 2015Advertising technology companies have had a rough ride in the public markets over the past couple of years, and the trend is showing no signs of changing.
http://blogs.wsj.com/cmo/2015/03/31/ad-tech-stocks-keep-falling-in-first-quarter/
Digital Marketing Battle Being Won with First Party Data (Study)
A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data.http://www.clickz.com/clickz/news/2415221/digital-marketing-battle-being-won-with-first-party-data-study
Search Engine Optimization Firms (703)
http://www.dmoz.org/Computers/Internet/Web_Design_and_Development/Promotion/Search_Engine_Optimization_Firms/
Microsoft Said to Exit Display Ad Business, Cut 1,200 Jobs
http://www.bloomberg.com/news/articles/2015-06-29/microsoft-said-to-exit-display-ad-business-cut-1-200-jobs
http://www.bloomberg.com/news/articles/2015-06-29/microsoft-said-to-exit-display-ad-business-cut-1-200-jobs
måndag 29 juni 2015
Local Content Silos: The Secret To Local Search Success
While your major product pages should all be internally linked, your
local silos are mostly isolated — so each silo only internally links within its own silo.
http://searchengineland.com/local-content-silos-secret-local-search-success-223371
7 Key SEO Activities That Can Now Be Automated
http://searchengineland.com/7-key-seo-activities-can-now-automated-223471
SearchMetrics gratis SEO-verktyg
januari 7, 2014
http://www.perpettersson.nu/searchmetrics-gratis-seo-verktyg/
Teknisk SEO audit med BeamsUp SEO Crawler
http://www.perpettersson.nu/teknisk-seo-audit-beamsup-seo-crawler/
A former Googler has declared war on ad blockers with a new startup that tackles them in an unorthodox way
Ad blocking poses an existential threat to publishers and big sellers of digital ads like Google — which is reported to have lost as much as $6.6 billion in revenue to ad blockers last year.
Here's how Sourcepoint works: It will let a publisher decide how to present a message to a web visitor that has an ad blocker installed.
söndag 28 juni 2015
Product placement in pictures: The Girl with the Dragon Tattoo
http://brandsandfilms.com/2012/01/product-placement-in-pictures-the-girl-with-the-dragon-tattoo/
Brands & Films is blog about product placement – in movies, TV shows, music videos, books, song lyrics ...
http://brandsandfilms.com/
http://brandsandfilms.com/
tisdag 2 juni 2015
SEO optimera din mobilsida
Nyligen lanserade Google en ny mobilalgoritm.
Se till att optimera din webbsida för att ge en användarvänlig mobil sida och för att få bättre ranking på mobila sökresultat.
http://blog.zanox.com/en/nordic/2015/05/06/seo-optimera-din-mobilsida/#more-3188
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