Rich Link Preview
http://richpreview.com/
tisdag 22 december 2015
This Startup Wants To ‘Trim’ Monthly Subscriptions
A new Web service is taking aim at the difficulty of keeping track of multiple monthly subscriptions.Trim is a San Francisco startup founded by former venture capitalists Thomas Smyth and Dan Petkevich that seeks and destroys unwanted subscriptions a user may have lost track of in order to save the person money.
http://www.pymnts.com/news/2015/this-startup-wants-to-trim-monthly-subscriptions/
http://www.asktrim.com/
måndag 21 december 2015
A pause to refresh the Web?
As happened in the dot-com boom, grasping efforts to monetize the Web threaten its long-term viability. This time even advertisers acknowledge that advertising has become a curse, impairing performance and driving away customers. This time, though, the Web has more (and better networked) competition from a few kinds of walled gardens.- Native mobile apps keep promising a better world
- Facebook is on the Web but not of the Web. While even Facebook's native applications tend to use a lot of Web technologies, it delivers more to its users by delivering less, an environment where it controls the view.
While the maintainers of the walled gardens can mostly control the amount and kind of advertising degrading their users' experience, the Web has become pretty overgrown. Since the Web runs on an open model, users have been able to choose to block advertising with a variety of tools on the desktop.
https://www.oreilly.com/ideas/a-pause-to-refresh-the-web
Reddit - Digital Marketing
https://www.reddit.com/search?q=digital+marketing
https://www.reddit.com/r/digital_marketing/
Global Retail Sales Of Licensed Hit $241B In 2014
According
to the report, retail sales of products bearing the trademarked names
and likenesses of cartoon characters, corporate logos and brands, major
sports teams and more totaled an estimated $13.4 billion in royalty revenues and $241.5 billion in retail sales in
2014.
--
Star Wars will make its real money in the mall, not the cinema
At the moment, box office takings still account for around 80 to 90 percent of film revenue in China. Over the next few years, though, it’s expected the country will come to account for a huge chunk of the $241.5 billion in global annual licensed merchandise retail sales.--
The average global marketing budget for a "tentpole" film (a release whose profits fund smaller productions) is around $100 million.
Since 1999’s Phantom Menace, the franchise has been making more money overseas than at the US box office.
söndag 20 december 2015
Unheap - A tidy repository of jQuery plugins
http://www.unheap.com/
http://www.unheap.com/other/browser-tweaks/adi-js/
https://github.com/balajmarius/Adi.js
fredag 18 december 2015
YouTube Unboxing Goes From Family Fun to Big Business
Three of the five most-watched YouTube channels aim squarely at the child market.
Last week, three of the 10 most-viewed channels on YouTube were devoted to unboxing. --
According to online analytics firm OpenSlate, the biggest earner on YouTube in 2014 was an unboxing channel called DisneyCollector BR, which had 380 million monthly views and took in $4.8 million last year. That beat Taylor Swift’s “Blank Spaces’’ video, which earned $4.1 million.
http://www.bloomberg.com/news/articles/2015-12-18/youtube-unboxing-makes-stars-of-parents-and-children
Japan to double tourism budget for fiscal 2016 to further lure visitors
The Japan Tourism Agency will get more than ¥20 billion ($163 million) for the year starting in April.--
With the increased budget, the agency is expected to increase free Wi-Fi services at airports and train stations.
--
The money may also be used to promote tours involving cultural assets and local specialties to attract even more foreign tourists.
http://www.japantimes.co.jp/news/2015/12/17/business/japan-double-tourism-budget-fiscal-2016-lure-visitors/#.VnP57OLEbct
http://www.mlit.go.jp/kankocho/en/kankochi.html
http://nikko-travel.jp/english/
Star Wars feber på nätet
Disney har lanserat sin egen variant av den amerikanska försäljningsdagen Black Friday, kallad Force Friday, som ägde rum den 4 september i år.http://www.dagensanalys.se/2015/12/star-wars-feber-pa-natet/
http://starwars.wikia.com/wiki/Force_Friday
Shoutly stärker kassan för att tjäna pengar på livsstilsbloggare
Tanken med Shoutly är att bloggare och andra sociala medieprofiler ska
kunna tjäna pengar på sin trafik, utan att ha annonser på sin sajt.
Trenden kallas för "influence marketing."
--
Under hösten har Shoutly etablerat över tio nya samarbeten med stora
modebutiker i USA och Europa vilket inkluderar tusentals produkter.
Några svenska samarbeten är Lekmer, Ellos och Coolstuff.
Shoutly - LEGO Star Wars Väckarklockor
https://app.shoutly.com/sv/marketplace/product/24001
torsdag 17 december 2015
On the road again
Companies are spending more on sending their staff out to win deals
Nov 21st 2015
According to a report by the Global Business Travel Association (GBTA),
firms around the world will spend a record $1.25 trillion this year on
sending employees on work trips.
--
Another survey, by BusinessTravelNews, suggests
that management consultants and makers of expensive hardware remain the
biggest spenders on travel among American companies.
27 svenska ”resurser” för smarta och effektiva marknadsförare (som är intresserad av content marketing)
onsdag 16 december 2015
Ecommerce advertising tool Mabaya scores $2.25 million seed round
Companies pay supermarkets to showcase their products right at eye level; Mabaya wants to help online retailers to do the same.
Han ska ut och ragga startups åt elektronikjätten Media Markt
Varför ska startups överhuvud taget ha sina produkter i fysiska butiker?"För det första så är det inte bara fysiska butiker. Media Markt är ett omnikanalbolag (de kombinerar e-handel med fysisk butik, Breakits tillägg) där kunderna får välja den försäljningskanal som passar dem bäst. Man kan sälja en del och nå många människor via Kickstarter men när kampanjen är klar ska man försöka locka kunderna till sin egen sajt. Det kan ofta vara svårt och kosta mycket att marknadsföra sin egen sajt. Vi har ungefär 15 miljoner besökare per år. Det är klart att startups vill ta del av de kunderna. Det är här volymerna finns”, säger Tahero Nori.
--
Media Markt Sverige omsatte förra året ungefär 5 miljarder kronor. Hela koncernen, som har sin bas i Tyskland, omsatte nästan 200 miljarder kronor.
http://www.breakit.se/artikel/2130/han-ska-ut-och-ragga-startups-at-elektronikjatten-media-markt
tisdag 15 december 2015
2016: New Heights for Influencer Marketing - Traackr
As depicted by Google Trends, the term “Influencer Marketing” first searched online as of 2010 and search interest has doubled year over year since 2014. The conversation online and offline is just getting started.
http://traackr.com/blog/2015/12/the-evolution-of-influencer-marketing-and-whats-coming-next/
http://traackr.com/
English Wikipedia Top 100 - 12 December 2015
The most-visited English Wikipedia articles, updated daily.
http://top.hatnote.com/en/wikipedia/2015/12/12.html
Can Cool Clothes Get Any Cheaper Than This?
Primark arrives in the U.S. with prices that make H&M look expensive.
Price is by far the biggest reason Primark is the undisputed victor in Britain’s cheap-fashion war. Secondary are its up-to-the-minute designs, jazzy stores, and tireless promotion on social media. Primark doesn’t sell online and barely advertises. Instead, customers advertise it for free, posting thousands of selfies with their latest outfits, using the #Primania hashtag to be rated and critiqued. The best images get cycled onto giant in-store LED screens to spur impulse buying.--
In September it opened its first American store, a 77,000-square-foot, four-floor flagship in downtown Boston—chosen in the hope that the city’s many college students, who come from all over the country, would sing Primark’s praises on Instagram, spreading the message beyond New England.
--
The store is a finely tuned machine designed to encourage Instagramming. There’s Wi-Fi everywhere, and the #Primania hashtag is inscribed on mirrors in fitting rooms big enough for two—friends can pile in together, phones out, snapping away.
http://www.bloomberg.com/news/features/2015-12-15/can-cool-clothes-get-any-cheaper-than-this-
http://www.primark.com/en/primania
https://www.instagram.com/explore/tags/primania/
Get rich or die vlogging: The sad economics of internet fame
Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to.
--
Platforms like YouTube mirror the U.S. economy’s yawning wealth gap, and being a part of YouTube’s “middle class” often means grappling daily with the cognitive dissonance of a full comments section and an empty wallet.
--
Fan-funding sites like Patreon (a Kickstarter-type site that allows for ongoing funding) are at the center of a communal movement to fund “smaller YouTubers.”
--
The internet may always be equated with The Future, but for most social media stars, it ends up being a stepping stone to the same old metrics of success (if you’re lucky). As YouTuber Manning told me, “YouTube is not the end game, it’s the foot in the door.”
http://fusion.net/story/244545/famous-and-broke-on-youtube-instagram-social-media/
https://www.youtube.com/user/nofungabydunn
Fashion Feels the Force of Star Wars
Fashion
brands and retailers are battling for a share of the $5 billion in
product sales that 'Star Wars: The Force Awakens' is projected to
generate over the next year.
--According to market research firm NPD Group, Star Wars has generated more than $32 billion in merchandise sales since the release of the first film in 1977. This far exceeds comparable estimates for Harry Potter ($25 billion) and James Bond ($8 billion), according to The Telegraph. Unlike Star Wars’ broad appeal, most of the merchandising around Harry Potter has been geared toward children, while Bond has focused on the luxury market, tapping labels such as Tom Ford and Omega for costumes and collaborations.
http://www.businessoffashion.com/articles/intelligence/star-wars-fashion-merchandise
http://www.kay.com/en/kaystore/searchterm/star%20wars/true/star%20wars
Pinterest Narrows Ad Focus to Match Users’ Interest
Identifies retailers and packaged-goods makers as core areas
Image bookmarking service Pinterest Inc. is scaling back the breadth of
its advertising ambitions, focusing more on attracting dollars from
retailers and consumer packaged-goods companies while de-emphasizing
other marketing categories.
Through the first six months of the year, retail and consumer packaged-goods brands spent nearly $7.7 billion on digital ads, accounting for 28% of the $27 billion in total digital ad spending in that period, according to the trade group Interactive Advertising Bureau.
http://www.wsj.com/articles/pinterest-narrows-ad-focus-to-match-users-interest-1450138860
Wooing with whimsy
What political campaign badges and novelties reveal about America
Today’s abundance of campaign swag suggests that Democrats and Republicans are limbering up for a gruelling contest in 2016, in which exciting and mobilising supporters is a higher priority than converting opponents. Matt Bennett, a veteran of several Democratic presidential campaigns, notes that nobody is persuaded to vote for a candidate by a T-shirt. Instead, swag offers a “piece of the action” to voters who already like a candidate.
http://www.economist.com/news/united-states/21679514-what-political-campaign-badges-and-novelties-reveal-about-america-wooing-whimsy
http://www.cafepress.co.uk/+trump+buttons
Prenumerera på:
Inlägg (Atom)
