Programmatic ad pricing is starting to rise as demand outstrips supply

A report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

http://uk.businessinsider.com/programmatic-rtb-ad-report-2015-3?r=US