Report: 32 percent of global page views now impacted by ad blocking

While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes from Blockmetry, a company started by former Googler Pierre Far.

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Blockmetry, tracks the percentage of page views blocked rather than the number of users adopting ad blocking. This metric, says Far, better reflects “ad blocking’s real impact on websites.”

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Worldwide ad blocking (page views) now stands at 32.4 percent, while analytics blocking is 5.2 percent. This means that 32 percent of all page views Blockmetry is monitoring globally witness ad blocking. That’s up from 28.5 percent in May. However analytics blocking has not grown as much; it was 5.1 percent in May.

http://marketingland.com/report-32-percent-global-page-views-now-impacted-ad-blocking-190459

https://blockmetry.com/ 

 

Introducing the “Influencer Marketing Technology Landscape”

San Francisco-based Lighthouse3, a market research and strategy consulting firm, is among the first to attempt to demystify this influencer martech space with their comprehensive report, “The CMO’s Guide to Influencer Marketing Technology”.

With over 133 vendors across five categories, influencer marketing is a highly fragmented industry. There is no one-solution-fits-all.

An Advocate has a positive sentiment towards your brand, whereas an Influencer may have a negative, neutral or positive view. Advocates are not typically compensated, although they may receive perks like new product trials or coupons.

http://marketingland.com/introducing-influencer-marketing-technology-landscape-183951

http://lh3.co/influencertech