In Digital Age, Holiday Windows Still Drive Sales

 Holidays sales are critical to retailers. For retailers in the US, the world’s largest consumer market, 25 percent of annual sales happen during the holiday season, according to market research firm NPD Group. And since the 1870s, when Macy’s created one of New York’s first holiday window displays, these festive feats of visual merchandising have become not only a seasonal tradition, but powerful marketing devices.

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“Our Christmas windows pull tourists from far and wide. They’re the first thing they see, so they’re hugely important for attracting business,” says Janet Wardley, Harvey Nichols’ head of visual display.  

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Indeed, the impact of holiday windows is often amplified online, when consumers take and share images of the displays on social platforms like Instagram or Facebook.

http://www.businessoffashion.com/articles/intelligence/in-digital-age-holiday-windows-still-drive-sales

Marabou låter vloggare bygga chokladhus i ny julkampanj

Förra julen introducerade Marabou chokladhuset – ett alternativ till det traditionella pepparkakshuset och ett sätt att göra mjölkchokladkakor relevanta under en period där försäljningen normalt dalar i skuggan av säsongsprodukter.
Kampanjen blev enligt företaget en försäljningsframgång och i år tar Marabou chokladhuskampanjen ytterligare några steg längre. Bland annat låter man flera YouTube-profiler inom Splay-nätverket skapa egna chokladhus.

http://www.dagensmedia.se/nyheter/kampanjer/article3947255.ece
http://www.marabouchokladhus.se/

Christmas lights and markets - France.fr

For two months, from mid-November to early January, towns and villages in France are decked with lights to mark the Christmas and New Year celebrations.
At this time of year, traditional Christmas markets are set up on the main squares of towns across France. 

http://sca.france.fr/en/events/christmas-lights-and-markets