Flipboard - Topic - Music Industry

https://flipboard.com/topic/musicindustry

Flipboard - Topic - AdBlocking

https://flipboard.com/topic/adblocking

News Apps in Europe: National News Brands Dominate the Category

May 20, 2016

So far, Europeans have avoided news aggregators such as Flipboard, LinkedIn Pulse and Google News & Weather — presumably because of the strong brands national news companies have in their local markets.
https://www.appannie.com/insights/market-data/news-apps-europe-national-news-brands-dominate-category/

The Rise of the Anti-Ad Blockers

June 13, 2016 

 Anti-Ad Blockers -  PageFair, Sourcepoint, Secret Media and Admiral are among the companies currently in the market.

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Admiral’s products help websites show ads to users with ad-blockers enabled, Mr. Rua, said, by ensuring they’re loaded into webpages in ways that are undetectable to most ad-blocking software. This tactic is sometimes referred to as “ad reinsertion,” because it helps reinsert ads into web pages that otherwise would not have been displayed.

http://www.wsj.com/articles/the-rise-of-the-anti-ad-blockers-1465805039

https://getadmiral.com/ 

 

 

How Much Do IPO-Bound Internet Companies Spend On Marketing?

The flagging growth at LinkedIn and Twitter have required some propping up by additional sales and marketing.

https://www.linkedin.com/pulse/how-much-do-ipo-bound-internet-companies-spend-mahesh-vellanki

These Stores Didn’t Develop Websites. They Started There

Hilarious online ads passed along social networks allowed Dollar Shave to create instant customer recognition — in other words, a brand — far more quickly, and for far less money, than a shaving company could have managed a decade ago. Online distribution allowed it to get products into consumers’ hands without a costly retail presence. In fact, by cutting out on retail, and shipping products to people’s homes on a subscription basis, the company made buying shaving products more convenient than going to a store.
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The same forces that drove Dollar Shave’s rise are altering a wide variety of consumer product categories.
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These firms have become so common that they have acquired a jargony label: the digitally native vertical brand.
http://www.nytimes.com/2016/07/28/technology/these-stores-didnt-develop-websites-they-started-there.html?ref=technology

The 25 Highest Earning Youtube Stars

Every 1000 times a pre-roll advertisement is shown, Youtube gets paid some amount of money. The amount can vary but typically Youtube is paid between $20 and $25 for every thousand ad views. 

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When a Youtube channel has enough followers, the owner of the account can apply to become a member of their Partner Program. Youtube Partners earn a cut of the CPM earned off the videos in their channel. Youtube takes 45% of whatever the partner channel earns. The CPM price can vary quite a bit, but typically a Youtube Partner ends up earning a roughly $5-7 CPM.

http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/

Sorry, Taylor Swift: You know you're going to lose the streaming wars, right?

23 jun 2016

Spotify just became the first music streaming service to pass 100 million active users, 30 million of whom are paid subscribers. Of the $17 billion in the music industry, the Swedish company alone contributes roughly 10%.  

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For Spotify founder Daniel Ek, the streaming model is more like modern advertising — and that's where artists like Swift see a disconnect. As advertising focuses on metrics like cost per action and video watch time, Spotify looks at skip rates and other data points that provide valuable information for artists and labels. Information that helps them form deeper connections to fans — and ultimately, gets more people listening to their music.

https://www.linkedin.com/pulse/sorry-taylor-swift-you-know-youre-going-lose-wars-right-katie-carroll 

 

GetApp

https://www.getapp.com/p/sem/marketing-automation-software
https://www.getapp.com/top-apps
https://www.getapp.com/browse

The Short List of Jobs With High and Rising Pay

Over the past decade, only a small slice of working-age Americans have landed in jobs offering a mix of good pay and healthy wage gains.
That’s the conclusion of a new study by job-search site Indeed, one that underscores a broad sense of economic discontent among many Americans.

http://blogs.wsj.com/economics/2016/07/26/the-short-list-of-jobs-with-high-and-rising-pay/?mod=e2tw

Entertainment And Media Revenues Continue To Grow

PwC’s Annual Global Entertainment and Media Outlook Report projects the U.S. media and entertainment revenue will increase and account for $632 billion, or 29.4% of the worldwide total of over $2.1 trillion.

https://digitalcontentnext.org/blog/2016/06/15/entertainment-and-media-revenues-continue-to-grow/
http://www.pwc.com/us/outlook

For Most Online Shoppers The Journey Begins With Amazon Or Google

Of all of the tens of thousands of online opportunities for shoppers, only two really matter at least to begin with – Amazon and Google.
That’s a key finding of a study tracking the path to purchase for over a thousand US consumers. The research was conducted by Power Reviews.
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Amazon tops the list of preferred channels, with 38 per cent of consumers noting that the eCommerce giant is their top choice for starting the shopping journey. More than one-third (35 per cent) say they prefer to start shopping on a search engine, and an additional 21% indicate that a brand or retailer site is their top choice.
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And here’s a number that will chill the bones of many retailers and brands worried by Amazon’s market strength. ” A huge 92 per cent of shoppers who start their purchase journey on Amazon typically make their final purchase on the site, too,” says the study.
https://www.linkedin.com/pulse/most-online-shoppers-journey-begins-amazon-google-andrew-birmingham
http://www.powerreviews.com/wp-content/uploads/2016/06/Path-to-Purchase-Whitepaper061716.pdf

How Google Is Remaiking Itself As A "Machine Learning First" Company

Obviously, if Google is to build machine learning in all its products, it needs engineers who have mastery of those techniques, which represents a sharp fork from traditional coding. As Pedro Domingos, author of the popular ML manifesto The Master Algorithm, writes, “Machine learning is something new under the sun: a technology that builds itself.” Writing such systems involves identifying the right data, choosing the right algorithmic approach, and making sure you build the right conditions for success. And then (this is hard for coders) trusting the systems to do the work.
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Today, he estimates that of Google’s 25,000 engineers, only a “few thousand” are proficient in machine learning. Maybe ten percent. 
https://backchannel.com/how-google-is-remaking-itself-as-a-machine-learning-first-company-ada63defcb70#.gzojdyikb

China will start prohibiting ad blocking on September 1st

The ad blocking industry is facing a stark challenge from the Chinese government. China’s new Internet Advertising laws includes wording that explicitly prohibits “tampering with or blocking other businesses’ advertisements.”

https://www.privateinternetaccess.com/blog/2016/07/china-will-start-prohibiting-ad-blocking-september-1st/ 

 

eSports will break $1 billion in 2017

The biggest eSports games are League of Legends (LoL), Dota 2, and Counter-Strike: Global Offensive. LoL turned in 27 million viewers during its broadcast of the 2015 World Champions, which had a cash prize pool of $2.13 million.

http://www.businessinsider.com/esports-will-break-1-billion-in-2017-2016-7?r=US&IR=T&IR=T

Stack Overflow Documentation Beta

http://blog.stackoverflow.com/2016/07/introducing-stack-overflow-documentation-beta/?cb=1

http://stackoverflow.com/documentation

The inside story of how $1 billion Evernote went from Silicon Valley darling to deep trouble

24 apr. 2016

Despite reaching 150 million registered users this year, Evernote has been slow to develop the revenue side of its business and is grappling with departures and cost-cutting, according to interviews that Business Insider conducted with more than a half dozen current and former employees of the company.  

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An Evernote spokesperson said the number of paying users is currently in the "millions," that 20,000 businesses use the company's business version of the product, and that the number of users paying Evernote for the first time is up 40% from the same time last year.

https://flipboard.com/@sukphanee/evernote-l9k3cds9z/the-inside-story-of-how-%241-billion-evernote-went-from-silicon-valley-darling-to-/a-QYriLqXaSdCxW1A5GaHxXw%3Aa%3A51622550-1d1a07473a%2Fbusinessinsider.com 

How cinema is striking back against home entertainment

Last year was a bumper 12 months for the movie business, with global box office takings hitting a record $38bn (£29bn; €34bn), including an unprecedented $11bn in the US.
http://www.bbc.com/news/business-36779183

So you think you chose to read this article?

Recent start-up Echobox has developed a system it says takes the human guesswork out of the mix. By analysing large amounts of data, it learns how specific audiences respond to different articles at different times of the day. 

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Programs such as Chartbeat and Echobox also give publishers the ability to test different headlines and promotional tweets for the same story in real time.  

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And programs like SocialFlow - used by some sections of the BBC website - apply algorithms to try to anticipate when the social media audience will be most receptive to an update. 

http://www.bbc.com/news/business-36837824 

https://www.echobox.com/ 

Tupac Shakur, Michael Jackson, Hatsune Miku, Whitney Houston, and Elvis: Dead Artists Are Killing It In Music

In a bizarre development, largely ignored by the music press, old songs are now outselling new ones. Nielsen reports that 123 million catalog albums (defined as more than 18 months old) were sold last year, versus 119 million new releases. The same trend is evident in the purchase of digital tracks: 485 million old songs were sold versus 480 million new ones.
http://www.thedailybeast.com/articles/2016/06/26/the-zombification-of-popular-music.html

Why Music Streaming Needs Radio Pluggers

It’s no secret that the growth of streaming services and the format du jour — the streaming playlist — are having a profound effect on way we promote, market and monetise recorded music. Spotify in particular (being the market leader in the UK) and its many playlists are the focus of great analysis and scrutiny. 

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The music industry has a new set of influential playlists to worry about now.

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Radio  - remains the No.1 music discovery platform for most people.

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With streaming services we can now measure how quickly a track is discovered, where it’s discovered, to what extent users add it to their own collections, average streams per user and many other metrics that show not just who is streaming and how much, but how passionate or engaged they are — the difference between what Spotify like to call ‘lean in’ or ‘lean back’ listening.  

https://festivalpeak.com/why-music-streaming-needs-radio-pluggers-8a44f741dc01#.eyjrayilw

Mid-Year Touring Update: Bruce Springsteen, Madonna, Beyoncé and The Rolling Stones Soar

Nov. 10, 2015, through June 6, 2016

 http://www.billboard.com/biz/articles/news/touring/7445955/mid-year-touring-update-bruce-springsteen-madonna-beyonce-and-the

Adweek Acquired by Private Equity Firm Beringer Capital

Beringer Capital, a private equity firm that invests in digital media and marketing services, has reached an agreement with Mediabistro Holdings to acquire Adweek. 

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Adweek launched in 1978 and now attracts more than 6.5 million monthly unique visitors online, counts 1.9 million social media followers and has a weekly print circulation of around 40,000.  

https://flipboard.com/topic/advertising/adweek-acquired-by-private-equity-firm-beringer-capital/a-Y9MOWrG4Qv2ot_xNR77pbA%3Aa%3A49488662-0b8c7372ff%2Fadweek.com

But what about the ads?

AMP by default, loads ads after the content and generally lazily. 

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One of the core elements of AMP ( Accelerated Mobile Pages )  is that is ships with a validator, that checks compliance of AMP documents with certain rules. The idea is: If the rules are met, then the document will load fast. The ruleset we designed for AMP has a broad set of document types and use cases in mind. Ad creatives, on the other hand, are a much more focused use case, and hence they do not actually require the full breadth of functionality that AMP exposes. For this reason, AMP for ads carefully picks out the aspects of AMP that are required to build ad creatives.  

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Ads often come with their own set of measurement tools to collect important information such as whether an ad was actually seen by a user. This substantially increases ad payload size, initial compilation and execution time, battery usage and other aspects of runtime performance.

AMP, through its established `amp-analytics` mechanism, already ships with all the code to perform these measurements. It is vendor neutral and supports a wide range of metrics.
https://amphtml.wordpress.com/2016/07/19/but-what-about-the-ads/

Google Looks to Amp Up Mobile Ads

AMP for Ads is essentially the advertising counterpart to Google AMP--the Accelerated Mobile Pages Project, which is Google’s initiative aimed at speeding up the loading of publishers’ content on mobile devices.

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So far, Google says its research shows that AMP Web pages load four times faster and use 10 times less data than non-AMP pages.

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Google says that based on its research, mobile ads take a whopping 19 seconds to fully render, on average.

Some of this slowness is driven by device limitations and bandwidth. But often, mobile ads are loaded with flashy visuals or multiple tracking mechanisms that slow things down.
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But there may be compromises. For starters, AMP for Ads isn’t built for video--yet. And Mr. Taylor acknowledged that in this early stage, Google had yet to figure out how the AMP for Ads standards might impact advertisers’ use of various third party tracking devices and services, such as the vendors many brands employ to track things like ad viewability and suspect traffic. 
http://www.wsj.com/articles/google-looks-to-amp-up-mobile-ads-1468943100

Google introduces speedier ads to its Accelerated Mobile Pages program

Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads.
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Today, the company unveiled an AMP for Ads program, which allows marketers to create similarly optimized ads, presumably to run alongside those fast-loading articles.
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Google is also announcing AMP Landing Pages — so marketers can ensure someone will have a similarly smooth experience after they click on the ad, rather than being driven away immediately by a slow-loading page.

 https://techcrunch.com/2016/07/19/google-amp-ads/
 https://www.ampproject.org/

How TV ad spending stacks up against digital ad spending in 4 charts

In terms of ad spending in the U.S this year, there has been a greater shift towards cross-platform campaigns (TV and video) and online video ad spend is predicted to grow by 20 percent, this year, the research said.
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“In many markets it’s becoming common for brands to treat online video as a complement to traditional television, rather than as a competitor,”
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“Online video ads normally work better when they’re shorter than traditional 30 second posts.”

http://digiday.com/agencies/tv-ad-spending-stacks-digital-ad-spending-4-charts/

Microsoft's Bing Isn't a Joke Anymore

Bing is on track to generate roughly $5.3 billion in revenue for Microsoft's fiscal year ended June 30.
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Bing's 43 percent growth in search advertising revenue in the nine months ended March 31 is not far off YouTube's 50 percent growth rate, UBS estimates. 
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Perhaps most crucially, in the year-old Windows 10 operating software, Bing search gets a pole position on the computer home screen in the guise of Microsoft's Cortana digital assistant. Microsoft said this spring that more than 35 percent of its search revenue in March came from Windows 10 computers.
http://www.bloomberg.com/gadfly/articles/2016-07-19/microsoft-turns-bing-from-a-joke-into-an-ad-business

Perfume Makers Spend $800 Million on Ads That Apparently Stink

Fragrance is stuck in a never-ending loop that keeps shoppers in line with the status quo, according to a new report from management consultancy A.T. Kearney. Four of the top five women’s fragrances have remained entrenched for half a decade despite constant efforts to unseat them. Last year alone, fragrance makers launched more than 100 new brands and label extensions, backed by hefty marketing budgets. An estimated $800 million is spent on fragrance marketing each year, according to the firm, from television commercials to billboards to in-store samples and magazine ads.
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Top sellers include Dolce & Gabbana’s Light Blue, along with three Chanel scents: Coco Mademoiselle, Chance Eau Tendre, and No. 5. The newcomer is Daisy, a scent from Marc Jacobs that first hit shelves in 2007. Prestige fragrances in the U.S. represent a $4 billion market, according to data from NPD Group.
http://www.bloomberg.com/news/articles/2016-07-20/perfume-makers-spend-800-million-on-ads-that-apparently-stink

Gartner Says Worldwide IT Spending Is Forecast to Decline 0.5 Percent in 2016

Worldwide IT spending is forecast to total $3.49 trillion in 2016, a decline of 0.5 percent over 2015 spending of $3.5 trillion, according to Gartner, Inc.

http://www.gartner.com/newsroom/id/3277517

The average lifespan of an ad tech company is just 6 years

There were 262 ad tech exits in 2015, according to research from US-based ad tech firm OpenX, which published a blog post today looking at how consolidation in the industry is expected to “continue apace” over the next few years.
Archie Sharma, OpenX’s director for corporate strategy, pooled the PitchBook database and public findings on the number of ad tech companies founded each year, plus the total number of exits (through IPO, acquisition, or simply going out of business) each year since 2001.
Sharma estimated the average lifespan of an ad tech company is just six years.
He used a linear fit model to determine that there was a “strong correlation” between the number of companies exiting in a year and the number of companies founded six years ago. Most (82%) are acquired, fewer than 5% IPO, and the rest (13%) fail and shut down.
Fewer than 5% of ad tech companies have survived past 10 years. (OpenX, incidentally, is 8-years-old.)
http://www.businessinsider.com.au/average-lifespan-of-an-ad-tech-company-2016-7

The Danger of Automating Social Influencer Marketing

June 16, 2016 

The list of influencer tech firms is long and growing, with names like Influential, ReadPulse, TapInfluence, Social Bluebook, Cirqle, NextBee and FindYourInfluence.com.

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Ted Murphy, CEO of the social influencer firm IZEA, estimates that there are over 200 companies in this social influencer tech platform sector. His company has been exploring potential acquisitions, but has found few firms with any real ability to execute on what they promise.

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“Few of these startups have anything real under the hood. A lot of these places are just scraping data [and listing all the same influencers] and haven’t actually signed anybody up.”

http://www.wsj.com/articles/the-danger-of-automating-social-influencer-marketing-1466071200 

 

Introducing the “Influencer Marketing Technology Landscape”

San Francisco-based Lighthouse3, a market research and strategy consulting firm, is among the first to attempt to demystify this influencer martech space with their comprehensive report, “The CMO’s Guide to Influencer Marketing Technology”.

With over 133 vendors across five categories, influencer marketing is a highly fragmented industry. There is no one-solution-fits-all.

An Advocate has a positive sentiment towards your brand, whereas an Influencer may have a negative, neutral or positive view. Advocates are not typically compensated, although they may receive perks like new product trials or coupons.

http://marketingland.com/introducing-influencer-marketing-technology-landscape-183951

http://lh3.co/influencertech

Asia-Pacific ad spending will overtake US

 

The Asia-Pacific (APAC) region is set to overtake North America this year as the largest market for digital advertising, according to the latest Strategy Analytics forecast cited by Mediatel.  

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APAC has plenty of room to grow. Ad spend per capita still remains significantly lower than in the West. Spending per person in APAC is around $15, compared with $165 in the US and $95 in Western Europe. 

http://www.businessinsider.com/asia-pacific-ad-spending-will-overtake-us-2016-7?r=US&IR=T&IR=T 

 

Så mycket lägger svenska annonsörer på reklam

Nu kan Sveriges Annonsörer tillsammans med IRM presentera svenska annonsörers investeringar i reklam och övrig kommunikation.
Rapporten bygger på en webbenkät till Sveriges Annonsörers medlemmar samt utdrag ur IRM:s löpande statistik kring reklammarknadens utveckling.
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I rapporten framkommer det bland annat att reklambudgeten i snitt utgör 3,3 procent av de tillfrågade företagens omsättning. Den utgör störst andel, över 5 procent, hos aktörer som verkar inom detaljhandel och FMCG (snabbrörliga konsumentvaror). Därefter kommer företag som är verksamma inom fritid, nöje och resor.
http://www.dagensmedia.se/marknadsforing/sa-mycket-lagger-svenska-annonsorer-pa-reklam-6588948

Hon har mest gillade Instagrambilden

Selena Gomez puttar ned Kendall Jenner från tronen – med 4 miljoner likes för ett foto på Instagram. 

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I skrivande stund har Selena Gomez 89 miljoner följare på Instagram, följt av Taylor Swift med 85 miljoner. Sångerskan Ariana Grande intar tredjeplatsen med 78 miljoner, medan Beyoncé följs av 77 miljoner. Kim Kardashian West hamnar på femte plats med 76 miljoner Instagramföljare.

http://www.dagensmedia.se/medier/digitalt/hon-har-mest-gillade-instagrambilden-6590542 

Därför är svensk e-handel på väg mot tipp-punkten

För ett år sedan förutspådde Swedbank att e-handeln skulle stå för 37 procent av detaljhandeln till 2024. Jag tror att det är en mycket försiktig prognos. De största e-handelssegmenten som resor och böcker har redan passerat 50 procent. Sorgebarnet inom svensk e-handel, dagligvaruhandeln, har hittat rätt form för att få svenskarna att köp mat på nätet. Under Q1 ökade matförsäljningen på nätet med 32 procent, enligt E-handelsbarometern.
http://internetworld.idg.se/2.1006/1.660640/svensk-e-handel-tippunkt