Snapchat finally enables publishers to 'deep link' to their Discover content
Snapchat’s enabling its publishing partners to promote their channels on
Facebook and Twitter with links directly to their content.
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“The channels are working on new ways to get people into Snapchat beyond just having to open the Snapchat app,”
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“More people are starting to share their Snapchat content on other
social platforms pretty often,” Nick Cicero, CEO of social marketing
agency Delmondo.
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When the links appear on desktop computers, they will open QR codes that
takes people to Snapchat on their phones. If they don’t have Snapchat,
it takes them to a download page to get the app. These links — known as “deep links”
— are becoming more integral to weaving together the mobile Internet
ecosystem, making navigation as seamless as it has become in the desktop
world.
