U.S. location-targeted mobile ad spend is expected to be worth $11.3 billion in 2016 and growing to $26.7 billion by 2020. This sector is attracting significant VC dollars, including into xAd, PlaceIQ and Blis.
http://techcrunch.com/2016/06/08/making-contrarian-bets-in-adtech/
Visar inlägg med etikett AdTech. Visa alla inlägg
Visar inlägg med etikett AdTech. Visa alla inlägg
torsdag 9 juni 2016
tisdag 31 maj 2016
onsdag 16 mars 2016
torsdag 11 februari 2016
måndag 1 februari 2016
Adtech isn’t in trouble — it’s just misunderstood
There was a flurry of adtech IPOs in 2013 and early 2014, as private
companies took advantage of investor appetite for the fast-growing
adtech sector.
--
While they were represented as being Software-as-a-Service (SaaS)
businesses, their revenue models were actually transactional and tied to
media spend. This doesn’t have the stickiness and revenue visibility of
SaaS. A re-rating of the sector was inevitable as companies missed
growth targets and investors became better versed in how the market
actually operates.
--
One of the unique features of the adtech market is the sheer number of
companies for whom advertising technology is strategically relevant.
Not many businesses across the breadth of the (cash rich) technology,
media, and telecom universe can ignore the disruption that’s occurring
in advertising and marketing. For some, such as the enterprise software
vendors, it presents an opportunity to integrate additional revenue
streams. Conversely for traditional media players, notably publishers
and broadcasters, it offers a defensive mechanism to protect those
revenues. Other interested parties include telcos, traditional data
groups, social networks, and other diversified Internet groups, and
consultants, not to mention the pure-play adtech and martech
consolidators themselves. An increasingly competitive market coupled
with a frenetic rate of innovation suggests adtech M&A will remain
buoyant.
--
The other critical factor in the ongoing strategic interest in this sector is the shift in momentum from adtech to martech.
--
The public markets now make a clear distinction between each segment.
While definitions vary, the market generally thinks of adtech as
technology designed to streamline the buying and selling of digital ad
inventory, where the revenue model is tied to media spend or other
performance-based metrics. By contrast, martech is software sold on a
subscription basis to facilitate and optimise the broader marketing
function. For investors, the subscription-based revenue model is
generally most attractive because it provides greater revenue visibility
and (potentially) stickiness. In reality the picture is more blurred,
but this shift has also become apparent in the private market, and many
of the very high multiple deals in 2015 were in the martech segment.
--
In reality the sectors are (slowly) converging.
fredag 18 december 2015
tisdag 24 november 2015
Ex-Googlers raise $1.4M to launch AdHawk ad campaign management platform
A couple of ex-Google AdWords guys, Todd Saunders and Dan Pratt, have launched a software platform called AdHawk.
--
The new startup gives marketers a central dashboard where they can manage all their various platform ad buys, like from AdWords or Facebook.
--
“Every digital advertising platform has its own unique dashboard with unique metrics,”
--
Saunders said 200 companies are participating in the private beta, while another 700 remain on the waiting list.Saunders and Pratt said they intend to make the platform generally available in the first quarter of 2016.
http://venturebeat.com/2015/11/23/ex%C2%AD-googlers-raise-1-4m-to-launch-adhawk-ad-campaign-management-platform/
https://www.tryadhawk.com/
onsdag 21 oktober 2015
Pixalate points out the best ad-sellers with Seller Trust Index
Programmatic advertising is a red-hot field in the ad tech sector, but the amount of fraudulent traffic has media buyers seeing red.
--
A Santa Monica, California company called Pixalate puts out a monthly Global Seller Trust Index, a portion of which can be seen above. Pixalate analyzes the 400 biggest global ad sales platforms and ranks the top 10 most trustworthy sellers each month in the Global Seller Trust Index.
--
Google scores highly on the latest monthly Seller Trust Index (they're No. 2), but the top spot goes to the ad platform run by OpenX.
http://www.ad-tech.com/la/page.cfm/action=Press/libID=1/libEntryID=46/listID=2
onsdag 26 augusti 2015
Analyze this: mobile, adtech, and big data analytics vendors fail to engage marketers
VB just released The State of Marketing Analytics: Insights in the age of the customer. $499 on VB Insight, or free with your martech subscription.
onsdag 19 augusti 2015
Ghostery för Firefox version 5.4.6.1 - Shows you all the digital trackers
http://imnext.se/victoriatornegren/ - Ghostery hittade 20 spårarehttps://www.ghostery.com/en/
Marketing Technology Landscape Supergraphic (2015) - January 12, 2015
The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories.
--
First, new categories keep emerging, often as rebellious offshoots from previous categories. For example, I charted “Influencer Marketing” separate from “Social Media Marketing” this year, because of the momentum of so many companies using that label.
And fourth, many innovative products have an architecture or a value proposition that inherently spans multiple categories.
--
However, one of the big trends in marketing technology has been the emergence of a set of “marketing clouds” that incorporate many capabilities from across this landscape under the umbrella of a single vendor.
--
There’s a growing cluster of marketing middleware companies on this landscape — which includes five more specific categories: Data Management Platforms/Customer Data Platforms, Tag Management, Cloud Integration/ESBs, Identity, and APIs — that are advancing rapidly.
--
What if 1,000+ marketing technology vendors were the new normal?
The fact that this isn’t limited to martech — we’re seeing a similar expansion of companies in fintech, legal tech, HR tech, etc. — suggests that this is possibly just the new state of software. In a digital world, more and more companies produce software as a part of their business.
--
After all, this is a huge market. IDC predicts that the worldwide spend for marketing software in 2015 will be $22.6 billion.
http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/
--
First, new categories keep emerging, often as rebellious offshoots from previous categories. For example, I charted “Influencer Marketing” separate from “Social Media Marketing” this year, because of the momentum of so many companies using that label.
And fourth, many innovative products have an architecture or a value proposition that inherently spans multiple categories.
--
However, one of the big trends in marketing technology has been the emergence of a set of “marketing clouds” that incorporate many capabilities from across this landscape under the umbrella of a single vendor.
--
There’s a growing cluster of marketing middleware companies on this landscape — which includes five more specific categories: Data Management Platforms/Customer Data Platforms, Tag Management, Cloud Integration/ESBs, Identity, and APIs — that are advancing rapidly.
--
What if 1,000+ marketing technology vendors were the new normal?
The fact that this isn’t limited to martech — we’re seeing a similar expansion of companies in fintech, legal tech, HR tech, etc. — suggests that this is possibly just the new state of software. In a digital world, more and more companies produce software as a part of their business.
--
After all, this is a huge market. IDC predicts that the worldwide spend for marketing software in 2015 will be $22.6 billion.
http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/
New IDC MarketScape Shows Buyers of Social Media Management and Marketing Applications Have Unique Opportunity to Select From a Strong Offering of Products
IDC MarketScape: Worldwide Social Media Management and Marketing (SMMM) Applications Market 2015 Vendor Analysis (IDC #255630) evaluates the offerings and prospects of nine vendor's relative capabilities. The vendors included in the analysis are Adobe, Hearsay Social, Hootsuite, Lithium, Oracle, Salesforce, Shoutlet, Spredfast, and Sprinklr.http://www.idc.com/getdoc.jsp?containerId=prUS25569215
måndag 17 augusti 2015
Why Time Inc. invested in visual search engine Snap Fashion
Snap Fashion is a London-based website and series of apps designed to let people upload images of clothing items. Its software then mines a database of more than 250 retailers to find a store that has the item.Time joins a line of other publishers including Gawker, Condé Nast and — perhaps the biggest success story in this area — the Daily Mail with Femail Fashion Finder, which lets readers buy clothes and accessories inspired by their favorite celebrities’ outfits was rolled out in the U.S earlier this year. It has reportedly driven £800,000 ($1.2 million) in monthly sales directly to retailers, with the Mail taking a small commission from each sale.
http://digiday.com/publishers/time-inc-invested-visual-search-engine-snap-fashion/
tisdag 4 augusti 2015
Prenumerera på:
Inlägg (Atom)
