May 23, 2016
6. Over 800 YouTube creators have more than one million subscribers.
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tisdag 30 augusti 2016
måndag 14 mars 2016
måndag 16 november 2015
How To Film Real Estate Video With DJI Phantom
20/12/2013
20/12 2013
The real world application of th eDJI Phantom is demonstrated in this video.
With the combination of a GoPro camera, you can use it to film real estate video.
http://bestquadcopter.com/how-to-film-real-estate-video-with-the-dji-phantom/
måndag 9 november 2015
The mother of all attack ads just landed in the Louisiana governor's race
“The choice for governor couldn’t be any more clear. John Bel Edwards,
who answered our country’s call and served as a Ranger in the 82nd
Airborne Division,” the ad’s narrator began, innocently enough.
--
“Or David Vitter, who answered prostitute’s call minutes after he
skipped a vote honouring 28 soldiers who gave their lives in defence of
our freedom,” the ad continued. “David Vitter chose prostitutes over
patriots. Now the choice is yours.”
torsdag 5 november 2015
måndag 2 november 2015
WTF is server-side ad insertion?
Server-side ad insertion, also known as “dynamic ad insertion” or simply
“ad stitching,” is a technology that lets publishers stitch their video
and ad content together on the CMS level rather than on the level of
the browser.
--
To understand why ad stitching is important, you first have to
understand how most video ads are currently served. Videos and video ads
are coming from different places — videos typically from a content
delivery network (CDN) and ads from a third-party ad server, such as
Doubleclick. These are then combined on the fly when people start
watching videos. With server-side ad stitching, that combination of
video and advertising happens on the backend.
måndag 21 september 2015
Strutting their stuff
The purpose of fashion shows is changing. Now everyone can watch.
Feb 14th 2015
With a 10- to 15-minute catwalk display costing up to a few million
dollars, some industry commentators wonder if there are better ways for
fashion brands to spend their marketing budgets than parading their
wares at more and more shows.
--
Luxury brands have been cutting out the middlemen in their distribution chains. More than 80% of the shoes, bags and other products bearing the Prada label are now sold in its own shops, compared with about 50% a decade ago.
So the fashion shows have become less about selling the latest
collection to other retailers’ buyers and more about communicating the
brand’s image to a wider public.
--
There are now legions of fashion “influencers”, with big followings on
Twitter, Instagram and Pinterest. A recent survey of the luxury industry
by the Boston Consulting Group (BCG) concluded that word of mouth
overtook magazines last year as the biggest influence on consumers’
purchase decisions.
--
Streaming also helps the fashion firms gather information on fans: Marc
Jacobs, an American designer, has used it to capture e-mail addresses,
by getting devotees to register in advance for live-streams in return
for a chance to win tickets to shows.
The luxury industry in the 1990s was defined by the rise of global
brands. The 2000s were all about those brands taking control of the
retail “experience” offered to customers. The BCG report posits that in
the coming decade, the industry will focus on getting to know individual
customers. Fashion shows are part of that model.
How video-on-demand tech is changing the TV landscape
Subscription video-on-demand (SVOD) services such as Amazon's have sent shockwaves through the broadcast world, as they gain millions of new viewers each year and produce ever more of their own award-winning content.Netflix, the market leader, is now in over 15% of British homes, while Amazon's market share is about 5%.
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The difficulty for SVOD services in the past was that you could only watch the programmes on a laptop or desktop, which meant they weren't ideal for collective family viewing.
Now internet-enabled smart TVs are bridging the gap, and new technologies, such as Amazon's Fire Stick and Google's Chromecast, are enabling viewers to beam content wirelessly from any connected device to their TV sets with relative ease.
Many cable TV services, such as Virgin's Tivo, also offer Netflix as part of their packages, again widening access.
But SVOD's Achilles heel is currently internet bandwidth - or lack of it.
Average download speeds in the UK are still around 23 megabits per second (Mbps).
--
And it's important to put SVOD growth numbers in context.
Such services accounted for about 3% of total UK viewing in 2014.
http://www.bbc.com/news/business-34050865
måndag 31 augusti 2015
söndag 23 augusti 2015
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