Microsoft, AOL Sign 10-Year Search, Display Deal to Rival Google's Ad Dominance
Of the $81.6 billion eMarketer expects advertisers to spend on search ads worldwide this year, 54.7% is expected to go toward Google and 4.2% to Microsoft. And of the $27.1 billion that eMarketer expects advertisers to spend on digital display ads in the U.S. this year, 13% is expected to go to Google. Microsoft is expected to receive 1.7% of that money, and AOL 3.5%.http://adage.com/article/digital/microsoft-aol-sign-10-year-deal-rival-google-s-ad-dominance/299276/
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