New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites

Adoption in each of six marketing technology categories is up, according to a new report that looks at marketing technology ‘winners and losers’ in those categories:

• Marketing Automation: 4% growth
• Email Marketing: 3% growth
• Analytics: 5% growth
• Tag Management: 9% growth
• Ecommerce: 2% growth
• Web Personalization: 7% growth

These figures are based on data from Datanyze, which crawls over 40 million websites for “tags,” or snippets of code, that indicate the presence of certain technology. Datanyze also looks for SPF records, as it’s common for email marketing vendors to have an SPF signature. Taken together, these help determine whether or not a site is using a particular technology.
http://venturebeat.com/2015/08/26/new-report-examines-marketing-tech-winners-and-losers-across-42-million-sites/