The high-frequency trading pioneered on Wall Street has come to Madison Avenue.
Arbitragers are buying millions of online ads and reselling them for a
profit in the blink of an eye. They’re exploiting price discrepancies
in a fast-evolving marketplace, where this year companies around the
world will spend an estimated $9.33 billion on display and banner ads at
auction.
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On a typical day, the Chinatown traders’ 10-person company will
arbitrage about 500 million advertisements, mostly banner ads, they
said; about 30 billion ads are sold on AppNexus a day.
http://www.bloomberg.com/news/articles/2014-11-07/high-speed-ad-traders-profit-by-arbitraging-your-eyeballs
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