HubSpot, the first job I’ve ever had that wasn’t in a newsroom.
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An “inbound marketing” platform, which helps companies pull customers
in (through blogs, social publishing, and other content), in contrast to
outbound marketing (traditional advertising).
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Every three months, everyone switches seats, in a corporate version of
musical chairs. HubSpot calls this a “seating hack” and says the point
is to remind everyone that change is constant.
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Sending one message after another, each time with a
different subject line, is how we discover what someone wants. We’re
learning about them. We’re listening to them.
Thus, what we’re creating is not spam. In fact, the
official line is that HubSpot hates spam and wants to stamp out spam. We
want to protect people from spam. Spam is what the bad guys send, but
we are the good guys. Our spam is not spam. In fact it is the opposite
of spam. It’s antispam. It’s a shield against spam—a spam condom.
HubSpot has even created a promotional campaign, with T-shirts that say
make love not spam.
--
The ideal HubSpotter is someone who exhibits a quality known as GSD,
which stands for “get shit done.” This is used as an adjective, as in
“Courtney is always in super-GSD mode.”
http://fortune.com/disrupted-excerpt-hubspot-startup-dan-lyons/
http://www.realdanlyons.com/blog/2016/04/25/whirlwind/
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