How To Brand, Market, And Sell Marijuana Without Breaking The Law
Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market.
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The new rules require that drinkable cannabis products come in childproof, resealable packaging.
Until fairly recently pot was sold in pretty much one
way: dealers distributed green buds in small plastic baggies for $10 or
$25 bucks a pop. But as the legal cannabis industry becomes a normal
part of life in Colorado, Washington, and elsewhere, packaging has
emerged as both a safety issue and one of the few ways brands can
distinguish themselves from competitors whose products also get people
high.
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Parents fear that cannabis-infused candies, cookies, and other treats
could appeal to their kids. And since edible products don’t kick in
until an hour or more after they’re consumed, consumers are sometimes
tempted to eat more they than is advisable.
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