Så populära är prylar med reklamtryck

Produktmedia har länge dragits med ett dåligt rykte inom kommunikationsbranschen. Trots detta omsätter produktmedia enligt IRM ca 5,3 miljarder årligen bara i Sverige.
En färsk rapport, The Power of Produktmedia, visar att var tredje person i Sverige faktiskt gillar att ta emot en produkt med reklambudskap.

http://www.dagensmedia.se/marknadsforing/sa-populara-ar-prylar-med-reklamtryck-6544433
http://www.sbpr.se
 

10 Things You Need To Know About Online-To-Offline Marketing This Week

http://www.geomarketing.com/10-things-you-need-to-know-about-online-to-offline-marketing-this-week-8

What your city looks like when nearly every store is mapped

Consider this map, from a new City Observatory report, of the three-mile radius around the central business district in Manhattan. Every dot represents a storefront of some kind, a consumer-facing business where you might buy dinner or books or art supplies, or any number of other goods and services:

Within that three-mile radius, the City Observatory Storefront Index counts 9,905 such places, which is, not surprisingly, far more than at the heart of any other U.S. city.
https://www.washingtonpost.com/news/wonk/wp/2016/04/26/what-your-city-looks-like-when-nearly-every-store-is-mapped/
http://cityobservatory.org/the-storefront-index/

High-Speed Ad Traders Profit by Arbitraging Your Eyeballs

The high-frequency trading pioneered on Wall Street has come to Madison Avenue.
Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye. They’re exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an estimated $9.33 billion on display and banner ads at auction.
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On a typical day, the Chinatown traders’ 10-person company will arbitrage about 500 million advertisements, mostly banner ads, they said; about 30 billion ads are sold on AppNexus a day.
http://www.bloomberg.com/news/articles/2014-11-07/high-speed-ad-traders-profit-by-arbitraging-your-eyeballs

Microsoft Flow

https://flow.microsoft.com/en-us
https://flow.microsoft.com/en-us/templates/?category=collectData

AlternativeTo.net - Alternatives to Localytics

http://alternativeto.net/software/localytics/

Ogilvy & Mather and WPP top Effie Index

The Effie Index Worldwide is compiled from more than 3,000 finalists and winners from its effectiveness competitions around the world over the course of 2015.

http://www.brandrepublic.com/article/ogilvy-mather-wpp-top-effie-index/1393080

http://effieindex.com/