New York-listed Alibaba, which owns the Post, is expected to draw almost one-third of total digital ad spending in China this year – a figure eMarketer estimated as equivalent to US$16 billion, up from US$11.9 billion last year.
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Chinese online search titan Baidu’s digital advertising revenue this year is estimated to hit US$9.4 billion, with mobile advertising making up US$6.4 billion of that amount, according to eMarketer.
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Tencent, China’s largest online games and social network operator, is predicted to record US$6 billion in digital advertising revenue this year, lifted by US$4.9 billion in mobile advertising revenue.
http://www.scmp.com/tech/china-tech/article/2076802/alibaba-baidu-tencent-dominate-chinas-red-hot-digital-advertising--
Chinese online search titan Baidu’s digital advertising revenue this year is estimated to hit US$9.4 billion, with mobile advertising making up US$6.4 billion of that amount, according to eMarketer.
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Tencent, China’s largest online games and social network operator, is predicted to record US$6 billion in digital advertising revenue this year, lifted by US$4.9 billion in mobile advertising revenue.
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