Inside Accenture’s plans for agency dominance

Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices. The agency claims upwards of $3 billion in global revenue and to be the fastest-growing sector inside Accenture.  The majority of its clients are also clients of parent Accenture.https://digiday.com/marketing/inside-accenture-interactives-plans-agency-dominance/