Optimera: Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

fredag 21 april 2017

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

Now, what do you get when you combine perhaps the fastest growing social media platform in the world with an innovative, powerful means of attracting new customers? You get a $1 billion industry that is ripe for the picking, according to data from MediaKix.
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“To estimate how much money advertisers spend on influencer marketing on Instagram, we tracked the number of sponsored Instagram posts over a year,” wrote the authors of the study. “At present, we estimate the advertiser spend with influencers on Instagram at over $1 billion per year, with indications of significant annual growth.”