Walt Disney Company world's is leading licensor with $56.6bn in licensed products in 2016

With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.
--
"The Top 150 Global Licensors report offers insights and trends for the world's major brands in the entertainment, sports, fashion/apparel, corporate, art and non-profit sectors and exemplifies the popularity of consumers' favorite brands around the world," ​said Tony Lisanti, global editorial director, License Global. "This report also reinforces the importance of licensed brands as a critical business for many of the world's largest retailers."
http://www.thedrum.com/news/2017/04/17/walt-disney-company-worlds-leading-licensor-with-566bn-licensed-products-2016