The Federal Trade Commission has been trying for years to crack down on stealth marketing campaigns that use celebrities and social media. Now the agency is trying a new tactic: Sending letters to so-called "influencers" that instruct them to clearly disclose when they are pushing a product.
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The agency also warned that common disclosure tactics—such as including the hashtag #sp or putting a "sponsored" label near the bottom of a post—are not sufficient.
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Influencers should mention a sponsorship deal near the top of a post.
http://fortune.com/2017/04/20/ftc-instagram/
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