Deep linking’s big, untapped potential

According to URX, only 28 percent of the top 100 apps even have deep linking tags in place.

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The app-to-app experience is the market many power startups are pursuing. URX, Button, and Quixey are attempting to enable app discovery and engagement from within other apps.  

http://venturebeat.com/2015/08/09/deep-linkings-big-untapped-potential/