WTF is server-side ad insertion?
Server-side ad insertion, also known as “dynamic ad insertion” or simply
“ad stitching,” is a technology that lets publishers stitch their video
and ad content together on the CMS level rather than on the level of
the browser.
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To understand why ad stitching is important, you first have to
understand how most video ads are currently served. Videos and video ads
are coming from different places — videos typically from a content
delivery network (CDN) and ads from a third-party ad server, such as
Doubleclick. These are then combined on the fly when people start
watching videos. With server-side ad stitching, that combination of
video and advertising happens on the backend.
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