San Francisco-based Lighthouse3, a
market research and strategy consulting firm, is among the first to
attempt to demystify this influencer martech space with their
comprehensive report, “The CMO’s Guide to Influencer Marketing Technology”.
With over 133 vendors across five categories, influencer marketing is a
highly fragmented industry. There is no one-solution-fits-all.
An Advocate has a positive sentiment towards your brand, whereas an Influencer
may have a negative, neutral or positive view. Advocates are not
typically compensated, although they may receive perks like new product
trials or coupons.
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