While some in the industry are alarmed by ad blocking others dismiss it
as overblown, it continues to grow. The latest evidence comes from Blockmetry, a company started by former Googler Pierre Far.
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Blockmetry, tracks the percentage of page views blocked rather than the
number of users adopting ad blocking. This metric, says Far, better
reflects “ad blocking’s real impact on websites.”
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Worldwide ad blocking (page views) now stands at 32.4 percent, while
analytics blocking is 5.2 percent. This means that 32 percent of all
page views Blockmetry is monitoring globally witness ad blocking. That’s
up from 28.5 percent in May. However analytics blocking has not grown
as much; it was 5.1 percent in May.
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