Why do so many brand spin-offs fail?

If it isn't done well, branching out from their core business risks harming a luxury firm's reputation.

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A Harvard Business Review study of 150 luxury brand extensions says that the number of new areas a company extends into isn't a problem by itself, but says their success depends on whether they are "adjacent" products: things which have some kind of logical link to the company's main offering.
http://www.bbc.com/news/business-35857946

Vengo, a Vending Machine With an Ad Network, Secures $2M Deal on 'Shark Tank'

Vengo is finding success as brands like Hershey and Mondelez are facing declining sales in the impulse aisle at grocery stores. The cashless vending machine hangs on a wall and holds six products that it advertises.

http://adage.com/article/digital/vending-machine-ads-2-million-shark-tank/303160/

http://vengolabs.com/ 

http://maps.vengolabs.com/

Report: App search is fatally flawed, and optimizing for keywords isn’t the answer

VB Insight’s forthcoming practitioner’s guide, which draws on 35 interviews with ASO professionals and an informal survey of over 500 ASO users. The report maps out how app developers and companies will need to approach ASO as part of their routine, given the hard truth that focusing on keywords alone isn’t going to cut it.

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Expect ASO (App Store Optimization) to morph into App Marketing Optimization (AMO), growing in scope (and budget) to cover all aspects of this field.

http://venturebeat.com/2016/03/21/app-search-is-fatally-flawed-and-optimizing-for-keywords-isnt-the-answer-report/
http://events.venturebeat.com/event/mobile-summit-2016/

 

Nu ska den smarta knappen Flic börja säljas hos Mediamarkt

Vi har tidigare rapporterat om Mediamarkts satsning för att få in fler hårdvarustartups i sina butiker.
Som första svenska startup börjar nu Shortcut labs kränga sina smarta knappar i Mediamarkts butiker.

http://www.breakit.se/artikel/3126/nu-ska-den-smarta-knappen-flic-borja-saljas-hos-mediamarkt
https://flic.io/
http://www.mediamarkt.se/sv/product/_flic-smart-knapp-gr%C3%B6n-1285981.html 

Adobe växer mer än väntat

Med 1.38 miljarder dollar i intäkter (drygt 11 miljarder kronor) under det första kvartalet fortsätter Adobe sin trend av att slå ”rekord”, något man gjort under tre kvartal nu. En stor del av intäkterna kommer från den stadigt ökande mängden betalande prenumeranter och molntjänster.
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Adobes rapport säger att man ökat antalet prenumeranter av Creative Cloud-tjänsten med 798 000 nya användare. Detta innebär att man nu har hela 4,252 miljoner kunder.
http://www.dagensanalys.se/2016/03/adobe-vaxer-mer-an-vantat/

How does Google make money?

http://www.bbc.co.uk/guides/z9x6bk7

Lefty.io

https://lefty.io/search?q=%22stockholm%22