If it isn't done well, branching out from their core business risks harming a luxury firm's reputation.
--
A Harvard Business Review study of 150 luxury brand extensions says that
the number of new areas a company extends into isn't a problem by
itself, but says their success depends on whether they are "adjacent"
products: things which have some kind of logical link to the company's
main offering.http://www.bbc.com/news/business-35857946
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