VB Insight’s forthcoming practitioner’s guide, which draws on 35
interviews with ASO professionals and an informal survey of over 500 ASO
users. The report maps out how app developers and companies will need
to approach ASO as part of their routine, given the hard truth that
focusing on keywords alone isn’t going to cut it.
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Expect ASO (App Store Optimization) to morph into App Marketing Optimization (AMO), growing in scope (and budget) to cover all aspects of this field.
http://venturebeat.com/2016/03/21/app-search-is-fatally-flawed-and-optimizing-for-keywords-isnt-the-answer-report/
http://events.venturebeat.com/event/mobile-summit-2016/
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