Analyze this: mobile, adtech, and big data analytics vendors fail to engage marketers

VB just released The State of Marketing Analytics: Insights in the age of the customer. $499 on VB Insight, or free with your martech subscription.

http://venturebeat.com/2015/08/25/analyze-this-mobile-adtech-and-big-data-analytics-vendors-fail-to-engage-marketers/