New IDC MarketScape Shows Buyers of Social Media Management and Marketing Applications Have Unique Opportunity to Select From a Strong Offering of Products

IDC MarketScape: Worldwide Social Media Management and Marketing (SMMM) Applications Market 2015 Vendor Analysis (IDC #255630) evaluates the offerings and prospects of nine vendor's relative capabilities. The vendors included in the analysis are Adobe, Hearsay Social, Hootsuite, Lithium, Oracle, Salesforce, Shoutlet, Spredfast, and Sprinklr.
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